Julie Klapstein, former CEO of Availity joins vitaTrackr Advisory Board Bringing Expertise in Healthcare Industry Collaboration to Build Nation's First Data Marketplace

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Brian Baum, Chairman and CEO of vitaTrackr, Inc. announces Julie Klapstein has joined the advisory board of vitaTrackr with already distinguished members in creating a healthcare data gateway to unlock the power of information and lay the foundation for dramatic gains in health outcomes while lowering costs of care.

healthcare IT, healthcare industry collaboration, healthcare data, healthcare information

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Julie’s ability to bring together traditionally competitive businesses to collaborate as both investors and business partners and create a solution that provides value across the health industry is certainly a unique skill set.

Brian Baum, Chairman and CEO of vitaTrackr, Inc. announced that Julie Klapstein has joined the advisory board of vitaTrackr.

“Julie’s experience in building Availity from an innovative concept initially developed by Humana and Florida Blue in 2001 to a company that is now connected to more than 350,000 providers, 2,700 hospitals and over 1,400 health plans provides the ideal background to help vitaTrackr achieve its business goals. Julie’s ability to bring together traditionally competitive businesses to collaborate as both investors and business partners and create a solution that provides value across the health industry is certainly a unique skill set”, said Baum.

Julie joins an already distinguished vitaTrackr advisory board whose members include: William L. Jews, former Chairman/CEO of Carefirst Blue Cross and Blue Shield; Carl J. Sardegna, founder and CEO of Green Crescent Insurance company in Abu Dhabi , UAE , the first dedicated health insurance company in the Middle East; Dr. John Rush, former Chief Medical Officer of Hanger, Inc. and Senior Vice President of Medical Management at Pacificare during its acquisition by United Health.

“As the health industry moves to a focus on outcomes, employers are linking value-based benefit designs to measurable results. Likewise, provider reimbursement will be impacted by outcomes. This transition in healthcare requires far more efficient use of health metrics in the delivery of and payment for care. In the health industry, this type of data has been siloed within organizations or has just not been conveniently available where and when it can impact care. The focus of vitaTrackr – to facilitate the movement of bio-metric and other patient data from the point at which it is created for an individual consumer to the points in which it can impact outcomes – is unique and exciting. I look forward to working with the vitaTrackr team to bring this innovation to market” said Klapstein.

Bill Jews commented, “Having led a health plan in the industry, it is clear that access to this type of data should not be a competitive differentiator. How an organization uses data to deliver better care should determine organizational success. I’m glad to be part of the vitaTrackr team and look forward to working with Julie.”

“As vitaTrackr moves forward in creating a data gateway in healthcare that is focused solely on moving bio-metric and other patient data from the point of creation to the destinations that value it, the need to collaborate across competitive boundaries and industry sectors is essential. Julie has “been there and done that. We look forward to working closely with her in building vitaTrackr and in addressing one of the most pressing challenges in healthcare today – more effectively using health data to improve patient outcomes and lower the cost of care”added Baum.

About vitaTrackr

vitaTrackr is creating a data gateway in healthcare that facilitates the movement of bio-metric and other consumer health data from the point of creation to the broad range of qualified destinations (those which have authorized access to the data) so that they can integrate it into their products and services. The vitaTrackr network will unlock the power of information and lay the foundation for dramatic gains in health outcomes while lowering costs of care. Consolidated access to health data will unleash the innovative spirit in healthcare and other industry sectors to bring new and exciting health applications to consumers and providers alike.

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Brian J. Baum
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