SmartSource Advances Multi-Channel Marketing for Marketing Service Providers and Agencies

Latest Version of Its Marketing Automation Platform Extends Big Data Across All Marketing Channels

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Boston, Massachusetts (PRWEB) June 25, 2013

SmartSource, a leading B2B and B2C email and marketing automation service provider and a wholly owned subsidiary of Extraprise Group, today announced the immediate availability of SmartSource’s Multi-Channel Platform, Spring Edition. The latest version of SmartSource’s highly scalable and reliable email and marketing automation platform features an expanded Application Programming Interface (API) Library that now includes a new data web service. The data web service enables multiple gigabyte data sets to move easily into SmartSource’s relational data structures. SmartSource supports more than 250 APIs that enable marketing service providers (MSPs) and agencies to deliver highly personalized and contextualized buying experiences across channels for their clients’ brands.

The Spring Edition also provides B2C and B2B marketers with the services and technologies they need to fully optimize revenue from every customer relationship. The platform supports real-time, personalized and contextualized multi-channel marketing that improves the buying experience. Additional SmartSource enhancements include:

Short Message Service (SMS): Leveraging a partnership with Twilio, the latest version includes new SMS message output as an integrated channel. Using Twilio’s global text messaging API, SmartSource now supports sending and receiving SMS messages using both discreet phone numbers and short codes. SMS programs can be built, managed, and deployed across outbound and inbound channels from within SmartSource. SmartSource supports any SMS program type, from simple alerts to recurring promotions, and SMS polling and voting.

Landing Pages and Microsites: From simple landing pages to full blown microsites, SmartSource allows users to create, host, and render highly personalized web pages and gather interaction and input data. Simple page view and click data, as well as full Java Script enabled data capture, are automatically integrated into SmartSource’s relational data structure.

Survey Forms: Surveys are easily authored directly in the SmartSource platform. Survey page breaks, Likert scales, text box entries, yes/no, true/false and flexible form field values are supported. Java Script and all survey data can be collected and stored in relational tables in the SmartSource Data Manager module so that they can be used for segmentation, targeting, personalization, and dynamic content. Working in concert with other channels as a part of a full marketing program, survey web-form content can be personalized, dynamic, and trigger-based on behavior in other channels.

Social Sharing: The latest version enables marketers and agencies to add social site icons to their creative, which allows recipients to share a link to the content on social sites. Supporting the current ShareThis suite, which includes Facebook, LinkedIn, Yahoo, Twitter, FriendFeed, Google+, and StumbleUpon, users can insert a token that places the social sharing icons and links into their creative. As a result, when recipients click a social sharing link, their browsers automatically display a page that lets them post a link to the shared creative on the social site they clicked.

Custom Summaries Added to Reporting: Custom summaries allows users to easily analyze the results of multi-channel and multi-touch campaigns. Campaign results can be quickly filtered by any attribute in the SmartSource relational data set. For instance, many brands invest heavily in creating customer demographic segmentation schemes in their data sets such as "age." If a marketer wanted to quickly compare campaign open, click, and mobile keyword response activity from customers aged 18-25 vs. 26-35, then with a few clicks, custom summaries would create that report table and allow the brand to evaluate the results, take action, or share the data output.

“Creating real-time, multi-channel experiences are critical to accelerating sales and driving revenues,” said Mike Curtin, general manager of SmartSource. “Having worked with some of the largest marketing services providers, agencies and marketers in the world, we have significantly enhanced our multi-channel and analytics and reporting capabilities for our partners. This enables our partners to execute cross-channel marketing programs for their brands that deliver relevant offers throughout the customer lifecycle, while leveraging marketing analytics to modify and enhance campaigns in real-time.”

About SmartSource
SmartSource is a leading B2B and B2C multi-channel, email and marketing automation service provider, and a wholly owned subsidiary of Extraprise Group. SmartSource’s multi-channel marketing platform enables marketing service providers, agencies and brand marketers to dramatically improve customer interactions. In addition to the platform, SmartSource provides operational services and support to accelerate success, along with an unmatched library of APIs to tightly integrate with other marketing applications for greater flexibility and scalability to achieve higher ROI. For more information, visit http://www.smartsourceonline.com/ or call 1-800-239-0239.

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SmartSource and Extraprise are registered trademarks of Extraprise Group Inc. All other trademarks are the property of their respective owners. Copyright © 2013 Extraprise Group Inc. All rights reserved.

MEDIA CONTACTS:
Chris McCoin or Richard Smith
McCoin & Smith Communications LLC
508-429-5988 (Chris) or 978-433-3304 (Rick)


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