FPgirl Announces New Licensing Agreement With Tootsie Roll Industries

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Sweet new embellishments add sugary goodness to customized clothing and accessories.

FPgirl by FashionPlaytes (http://www.fashionplaytes.com) today announced it has teamed up with Tootsie Roll Industries to offer new embellishments girls are drooling over! Coming just in time for June’s National Candy Month, this new licensing agreement provides an opportunity for girls to celebrate a deliciously fun month by dressing up their outfits with exciting, new designs. The bright, fun and classic embellishments, exclusive to FPgirl, give Gen Z girls the opportunity to enhance their favorite tops and accessories with designs from their favorite candy brand.

Stemming from the feedback of the FPgirl community when asked about their favorite candy brands, the licensing agreement provides new embellishments to sweeten girls’ designs. Images include popular product lines from America’s favorite candy company, including Charms Blow Pops, DOTS gumdrops and Tootsie Roll Pops. Mouthwatering messages such as “Life is Sweet” and “Pop Stars!” round out the line, weaving in various candy brand images with pop culture and go-to girl phrases.

“Associating with FPgirl gives the Tootsie Roll brand the ability to connect with our younger fans who have a love for all things candy,” said Cynthia Hall Domine, President of Synchronicity and Licensing Agent for Tootsie Roll Industries. “It‘s exciting to engage with these girls as they incorporate our products into their one-of-a-kind fashion and accessory purchases.”

“The Tootsie brand is such a huge hit with our Gen Z girls,” said Sarah McIlroy, founder and president of FashionPlaytes. “The feedback we received from our FPgirl community proves that Tootsie is a hip and cool brand that resonates with the younger crowd of candy connoisseurs. We’ve seen a strong success in our girl-driven products and the licensing agreement with Tootsie is just another example at how brands can connect with the next-generation of consumers via the FPgirl community.”

With more designs and products coming down the road—including three charms shaped as a box of DOTS, Junior Mints and a Tootsie Roll— the current line of Tootsie embellishments is now available to add to garments and accessories on FPgirl.com.    

About Tootsie Roll Industries:
Tootsie Roll Industries, LLC is America's favorite candy company, manufacturing and selling some of the world's most popular confectionary brands. Established in 1896 by Austrian immigrant Leo Hirschfield and named for his daughter, Clara “Tootsie,” the company has celebrated over 117 years of confectionary delight with strong sales and expanding product lines. Now headquartered in Chicago with operations throughout North America, the company is one of the country’s largest candy operations, with distribution channels in more than 75 countries.

Tootsie's brands include some of the most familiar candy names: Tootsie Roll, Tootsie Pop, Charms Blow Pop, Mason Dots, Andes, Sugar Daddy, Charleston Chew, Dubble Bubble, Razzles, Caramel Apple Pop, Junior Mints, Cella's Chocolate-Covered Cherries, and Nik-L-Nip.

About FashionPlaytes and FPgirl:
FashionPlaytes is the creator of FPgirl.com, the go-to destination for Gen Z girls who want their voices to be heard. These bright, talented and engaged consumers have demanded a girl-driven online space where they can talk about everything from technology and brands, to fashion, celebrity, and everything in between. The safe and parent-approved FPgirl community delivers content and commerce to nearly one million tweens who love sharing their insights about what it's like to be a girl in today's world. Learn more at http://www.fpgirl.com.

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Halley Spong
Connect2 Communications
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