The Yatra woman is confident and doesn’t hold back from mixing styles together. She wears the clothes rather than allowing the clothes to wear her.
New York, NY (PRWEB) June 24, 2013
The Yatra Collection will showcase its newest designs at Intermezzo Collections August 4-6 in New York City.
“Intermezzo Collections is the perfect opportunity between the major women’s fashion markets for retailers to replenish all classifications of their ready-to-wear inventory – contemporary, denim, bridge and evening,” according ENK International, who hosts the annual show.
ENK International is widely regarded as the most exclusive trade show producer in the United States, with its series of shows across the U.S. attracting 250,000 domestic and international buyers and producing sales of over $1 billion. ENK International says it’s the “juried roster of exhibitors” that sets its shows apart.
Yatra Collection – India inspired apparel and accessories – pays homage to the India of generations past, but with a contemporary edge.
Yatra, in Indian traditions, means journey, or procession. And that’s what the collection has been for founders Gayatri Khosla and Rati Bahadur, long time friends who attended boarding school together in India and realized their dreams of one day merging their creative interests in fashion to create their own label.
The Yatra Collection focuses on simple silhouettes, classic pieces and perfect tailoring.
Bahadur and Khosla call women – the women who wear Yatra – their role models.
“The Yatra woman is confident and doesn’t hold back from mixing styles together,” Bahadur said. “She wears the clothes rather than allowing the clothes to wear her.”
“She is feminine and likes to stand out without being ostentatious and embraces fashion as an important part of her life,” Khosla added. “You can see her beauty as much as you can feel it because it comes from the inside out.”
The newest pieces in the Yatra Collection – sari-inspired shirts, embroidered tunics, handmade jewelry featuring natural stones and more – will be showcased at Intermezzo Collections.
“Yatra Collection represents the vibrancy of everyday India,” Bahadur said. “We do not decide on a color palette until we are in India and absorb the streets, the bazaars, the food, the music, the conversation and textures of life in cities big and small.
The current line includes, among other pieces, hand beaded tunics, hand dyed pashminas with suede fringe and with borders of heirloom saris, and hand crafted jewelry.
“Our philosophy is to offer handcrafted designs and promote artisans and trade from India,” said Bahadur. “This is fashion with a social mission.”
ABOUT THE YATRA COLLECTION: WOMEN WITH A MISSION
Long time friends since they were together at boarding school in India, Gayatri Khosla and Rati Bahadur knew that they would one day merge their creative interests in fashion and design to create their own label. Their complementary styles, interests and expertise have allowed them the freedom to bring the vibrancy and exclusive hand-craftsmanship of India to the western shores.
They design and work with high-end artisans to put together a collection a few times each year. The co-founders travel to India and immerse themselves in the chaos, and the vivid abundance of exquisite craftsmanship of artisans, two aspects that exist side by side and are so typical of India. It is in India that the designs come to life.
Learn more about the Yatra Collection here.