Bislr Acquires OpenMarketing, the Fastest Growing Content Marketing Agency in San Francisco

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Acquisition brings Marcia Kadanoff, CEO & Founder of Open Marketing, on board Bislr as Chief Marketing Officer.

Chief Marketing Officer at Bislr, Inc.

Marcia Kadanoff

Marcia's track record, domain experience, and energy blew me away. We went from "let's figure out how to work together" to "let's acquire Open Marketing" in less than 5 weeks." This almost never happens. -- Michael Sharkey, CEO & Co-Founder of Bislr

Bislr, creators of the first truly integrated platform for intelligent website marketing, today announced the acquisition of Open Marketing, the fastest growing content-marketing agency in San Francisco. Open Marketing CEO & Founder of Open Marketing will join Bislr as its first CMO to meet increasing demand for its intelligent marketing solution. Kadanoff will take charge of the company’s brand, all its demand creation and content marketing, and will recruit, qualify, and enable agency partners to use Bislr to build intelligent websites for their clientele.

At Open Marketing, Kadanoff built a successful practice focused on BtB websites, best practices in inbound marketing, landing page optimization, and content marketing / lead nurturing campaigns. On average, Open Marketing clients achieved a 38 percent increase in leads generated and a 410x increase in conversion rates. Kadanoff is a recognized expert in ROI marketing and attribution analysis, having previously founded two professional services firms: Firewhite Consulting (marketing analytics) and Miller / Kadanoff /Huber Direct & Interactive (an agency since absorbed into draftFCB). She has served as a Chief Strategy Agency to EURO RSCG (now the agency holding company “Havas”), as the first VP of Marketing to Flycast – the direct response banner network, and as a past VP of Marketing at Sun Microsystems, and marketing executive at Apple Computer.

According to Michael Sharkey, CEO & Co-Founder of Bislr:

“Marcia’s track record, domain experience, and energy blew me away. We went from “let’s figure out how to work together” to “let's acquire Open Marketing” in less than 5 weeks. That almost never happens. It’s a testimony to the fact that Bislr and Open Marketing share the same vision on how intelligent website technology can empower marketers to generate more leads and speed up cycle times.”

Bislr has experienced significant growth since officially launching in February 2013. It has successfully enabled 40+ clients to launch on the Bislr platform including O&L Leisure (http://www.ol-leisure.com/), Dovetailhq (http://www.dovetailhq.com/), and TheTeamSport (http://www.theateamsports.com/). Kadanoff decided that the best way for her to help more businesses succeed at inbound marketing and lead generation was to join the Bislr team.

"We had been struggling to build intelligent websites using a combination of products. Taming the technology beast was taking up far too much of our time and our client’s money. After closely following the progress of Bislr, we knew that the best way for us to help more clients to succeed with digital marketing was to get them up and running on a better platform. Bislr is that platform.”

About Bislr

Bislr delivers intelligent website marketing products that enable marketers to immediately create, optimize and manage their websites for the social and mobile era. Designed for web marketers to actively control the entire lifecycle of next-generation websites through drag & drop creation, social/mobile channels, real-time testing and analytics. Bislr complements customers’ investment in CRM systems, making them more valuable by contributing new leads and integrating modern/mobile platforms for more impactful marketing campaigns.

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Marcia Kadanoff
Bislr, Inc.
+1 (415) 528-5622
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@bislr
since: 02/2011
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