Company newsletters are a vital communication channel and one that can be used in conjunction with other corporate communication methods such as our DeskAlterts desktop alerts service
(PRWEB) June 25, 2013
DeskAlerts is an innovative employee notification software which helps businesses to rethink their communication strategies to reduce loss and disinterest. In its new infographic, produced using data compiled from Executive Board, SHRM and Ragan, the corporate communications specialists have studied the most effective ways to increase the number of employees who actually read company newsletters.
The inforgraphic's top tip is to cover news that interests the employee in the newsletter, rather than news that is about the company by default. Employees want to read content that means something to them, which calls for creative content writing that can link key business messages to employee activities, wellbeing and interests.
Its second top tip is to go digital to increase readership. The infographic confirms that many businesses are now choosing to deliver their newsletters electronically such as via email or online delivery rather than relying on printed methods of communication.
The third important point for business heads to consider is that two way communication can be a powerful motivator. It suggests adding a talk back section to the newsletter to encourage discussion.
Paula Jordan, Senior Lead Consultant said, "We know the importance of getting business critical information to the workforce as easily as possible and understand that for information to be of value, it must be received, read and digested by the recipient. Company newsletters are a vital communication channel and one that can be used in conjunction with other corporate communication methods such as our DeskAlterts desktop alerts service to deliver important information to key colleagues."
DeskAlerts is a one-way, web-based alert notification system. It allows users to send alerts to specified recipients in the form of a pop-up window. The DeskAlerts software automatically tracks and stores alert activity with centralized storage for instant reporting upon user receipt.
About DeskAlerts: DeskAlerts is the only alert solution that works in technologically and geographically diverse networks. It is a completely web-based solution that can be used to send desktop alerts and news updates to any employee within your organization, improving communications and productivity with a more efficient communication strategy than traditional email alone.