A New Business Model: Creative Marketing Company Trades Art for Marketing Services

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Lightning Pusher Marketing Group Launches in Los Angeles in Response to High Demand for Artists, Inventors, and Other Creative Types’ Need for Marketing

Los Angeles is inundated with creativity and artists and actors trying to “make it”, but amidst all the clutter of agents and gritty work of “hitting the streets for jobs”, Lightning Pusher Creative Marketing Group is supporting local talent with professional marketing guidance--for trade.

After extensive qualitative and quantitative market research, Lightning Pusher (Lightning Pusher Creative Marketing Group) found that 86% of aspiring artists ranging from literature to jewelry-making, to product invention scored “poor” among marketing program strength.

In response, Lightning Pusher created a new business model, taking high-paying clients as the monetary bread and butter and offering the same professional services to low-paying and no-paying artists.

“We are kind of like the marketing version of Robin Hood, taking money for legitimate services provided to high-end clients, and giving free or low-cost services to those who can’t pay. The Marketing world has always been dominated by money and we aim to level the playing field,” said Logan Muszynski, Creative Director.

Lighting Pusher provides marketing strategy plans, market research, advertising campaign implementation, graphic design, and consulting services.

Margaret Imhoff, a Realiser at Lightning Pusher, explained, “Times are changing. The global recession has hit everyone hard, but there are still a lot of people out there with dreams. I see a movement back to our hunter-gatherer days, we even trade services – one client pays us with the exquisite jewelry she makes in exchange for media materials and representation.”

Margaret Imhoff
Lightning Pusher Creative Marketing
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Margaret Imhoff
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