(PRWEB UK) 25 June 2013
To celebrate Wimbledon, David Lloyd Leisure, Europe’s premier health, sports and leisure group, is opening its doors to everyone wanting to try tennis during the championship fortnight in a major drive to get the nation playing.
With more tennis courts and more expert coaches than any other health and fitness operator in the UK, David Lloyd Leisure expects to see a surge in children and adults looking to take up tennis as a result of being inspired by the Wimbledon stars.
In a bid to get more people on courts, David Lloyd Leisure clubs across the country are opening their doors to anyone wanting to play tennis in the premium facilities by offering a free racquets day pass.
And it is giving away a three-month membership every day during Wimbledon, plus a year’s membership to one lucky fan marking the culmination of the tournament, via Twitter with a #TWennis virtual tennis competition.
Rob Beale, David Lloyd Leisure’s head of sport, health and fitness for adults, said: “As the leading provider of tennis in the UK, we believe the success of British tennis is more participation - more people on more tennis courts.
“We believe that future British tennis success can be achieved by getting as many people as possible to pick up a racquet and have a go - tennis is truly for everyone. We aim to inspire people who have never tried tennis and Wimbledon is the biggest opportunity to harness people’s excitement.”
With a rich tennis heritage spanning over 30 years and nearly half of its 450,000 members already playing tennis, David Lloyd Leisure provides more than 700 indoor and outdoor tennis courts at 69 of its 81 UK clubs - nearly half the total number of tennis courts in the UK. The group also operates the world’s largest commercial tennis team with more than 400 LTA-qualified tennis coaches.
Its facilities have been used by many world-famous players, including Andy Murray whom David Lloyd Leisure sponsored between 2006 and 2008 on his way to reaching the pinnacle of his game.
Every week 12,500 children learn to play tennis following the group’s Tennis All Stars exclusive junior tennis coaching programme, including some of the most talented young players in Europe.
Tennis All Stars is a bespoke, structured coaching programme for 3-11 year-olds designed in partnership with the Lawn Tennis Association (LTA). Players progress through a colour-coded system based on age and level, and are given the opportunity to compete at almost every stage.
The programme is supported by a mini tennis ratings system, designed to reward players for competing, inspire them to develop their game, offer the opportunity to compete more regularly and to reach their full potential.
Sarah Hobbs, head of sports, health and fitness for children at David Lloyd Leisure, said: “We are delighted that every year more and more children are signing up to our Tennis All Stars programme. Tennis is a fun, family sport and introducing children to tennis at an early age in an interactive and rewarding way is vital if we are to nurture their talent and, in the process, discover some future stars of the game.
“Wimbledon is such a wonderful way to create more interest in tennis among children and high-profile victories of home-grown heroes like Andy Murray are a wonderful way to create more interest in tennis, particularly among children who aspire to be like their sporting heroes. If Andy wins, we expect a surge in youngsters wanting to pick up a racquet and get on court.”
David Lloyd Leisure provides a range of complimentary courses and classes for adult tennis enthusiasts of all abilities including a Racquets Welcome, Fast Track tennis, Total Tennis social tournaments and Cardio Tennis, a heart-pumping tennis workout.
The group has also invested £325,000 into its racquets offering to launch the tennis-squash hybrid, padel tennis – which is hugely popular in Spain and Latin America – at its Chigwell, Essex, and Bushey, Watford, clubs as part of its efforts to get more people playing tennis.
For the David Lloyd Leisure racquets day trial, go to: http://www.davidlloyd.co.uk/promotions/wimbledon2013
Note to editors: For further information about this press release and tennis interviews, contact the David Lloyd Leisure press office on 01707 289833/4 or email press(at)davidlloyd(dot)co(dot)uk.
About David Lloyd Leisure Group
The David Lloyd Leisure Group operates 81 clubs in the UK and a further 10 clubs across Europe. It has 450,000 members and employs 6,000 people. This includes an expert health and fitness team of over 1,800, while it contracts the services of more than 400 tennis professionals. Across all clubs, David Lloyd Leisure has over 150 swimming pools (of which half are indoor) and offers over 10,000 exercise classes per week. Every week 20,000 children learn to swim at David Lloyd Leisure and 14,000 learn to play tennis. Its racquets facilities are unparalleled with 700 racquets as well as 180 badminton courts and 140 squash courts. Additional facilities include health and beauty spas, club lounges with free Internet access, crèches, nurseries and specialist sports shops.
About Tennis All Stars
Launched six years ago, Tennis All Stars is a bespoke, structured coaching programme for 3-11 year-olds designed in partnership with the Lawn Tennis Association (LTA). Players progress through a colour-coded system of red, orange, green and yellow based on age and level, and are given the opportunity to compete at almost every stage. Children showing real talent can move on to David Lloyd Leisure clubs with enhanced performance programmes. The group’s network of 81 UK clubs includes two high performance centres at Southampton and Raynes Park, South West London, and performance squads at eight other venues.