i-piggy's smart technology aims to make Town Centres, Independent Retailers and SMEs more competitive & create extra Savings for Children & Charities
Leominster, Herefordshire (PRWEB UK) 27 June 2013
Herefordshire based i-piggy.com is using the Seedrs crowd funding platform for investment capital to launch a radical new service to help Independent Retailers and Small Businesses attract more Customers back into Town Centres. By combining leading edge technologies with proven methods, i-piggy spearheads integration of mobile and cloud technologies to create a unique combination of Customer Rewards and a new Communications channel called NODs (News, Offers & Deals).
“We know people love to shop in town, but when it costs you £3 just to park the car, you now need pretty good reasons to make the effort if you’re not even sure you’ll find what you want in town - at the prices you are prepared to pay." says Peter Domanski, i-piggy’s MD. "The Internet, smartphones, convenience shopping and shrinking disposable incomes have made consumers much more savvy. It’s absolutely essential that smaller businesses get a lot smarter to survive the enormous competition from the Goliaths of Internet shopping and the out-of-town retail giants, whose aggressive marketing strategies are decimating our town centres. In our view, the best way to rejuvenate town centres is by helping Independent Retailers and smaller businesses to improve their competitiveness by informing customers of the great service and deals on offer and creating compelling incentives. In short, give towns the tools to function more like Super Markets”
“The High Street’s decline is well documented. Commentators mainly cite strategic measures such as redressing rate & rent inequalities, changing parking policies and revising planning strategies – all notoriously hard to achieve and far too late. However, there are tactical, practical steps that really can make a difference, such as harnessing mobile consumer, web and cloud technologies to deliver the latest updates of what’s going on in town and create smarter incentives. The big web retailers and ecommerce brands transmit a relentless stream of daily promotions, follow-up emails, apps, loyalty and rewards vouchers to attract and hold our attention to generate custom. These ‘high energy’ marketing techniques pay off handsomely but they are costly to run, use sophisticated technology and infrastructure that, unfortunately, most Independents and small businesses are unable to exploit through lack of resources, suitable tools and the organisational skills needed. So, small traders fade from view as they fail to attract consumer attention - disastrous if you are a shop with a good product range, great service with competitive prices but few customers get to hear about you.”
What i-piggy Can Do
“i-piggy bridges this customer engagement gap. Using new and ultra-efficient business development techniques, i-piggy brings to market an innovative, low cost platform, designed for the needs of smaller businesses. It’s easily affordable and usable by even the smallest trader. With a combination of town-based Reward Points Card and i-piggy’s NOD communications, i-piggy business users can better engage with new and existing customers and post their news, offers and deals (NODs) direct to customers mobile phones, via the web or even a display screen in town. So, if a shop has stock to clear on Saturday afternoon or there’s a special meal-deal tomorrow, i-piggy members in the area will be the first to hear about bargains and events.”
i-piggy Ethos: Extra Help for Children and Charities
“We are excited about launching i-piggy Reward Points. Members will be able to collect points by vouchers, mobile App, card scan, QR code or email and redeem them for cash savings or use them to buy goods or services in their home town. However, in these harsh economic conditions, youngsters and charities need all the help they can get, so we are pleased to announce that i-piggy points donated for Children’s Savings and Charities will be further enhanced through a profit sharing scheme - a great help for hard-pressed parents and grandparents trying to save for the kids futures – and for struggling charities.”
“i-piggy's service includes town loyalty features to encourage customers to shop locally and support their communities. i-piggy town schemes will be run locally and have facilities to coordinate promotions across town, using methods adapted from models so successfully developed by the major supermarkets. We plan to sponsor up to three pilot towns before rolling out the service nationally. Any town wishing to be selected for this initiative, is invited to make contact via the i-piggy.com website and prospective investors can also find details on the i-piggy website or visit http://www.seedrs.com for the business proposal and video".