Many Online Job Adverts Fail to Reach the Most Suitable Candidates, Find the Edge Expert Says

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Crafting an optimised job advert for the internet can have a huge influence on how many candidates are reached, and the quality of respondents, Laura-Jane Sarkodee has said in a Find the Edge article published today.

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With the vast numbers of online job advertisements out there, job seekers want to quickly decipher whether the job is of interest, and then whether they have the required experience before applying

A good job advert can hugely increase the quality of candidates who respond, and avoid the need for companies to use expensive recruitment methods, Laura-Jane Sarkodee has said in a new Find the Edge article.

She uses her post on the business website to highlight some of the best ways to ensure an advert reaches exactly the right people, and why this can make all the difference when recruiting.

Sarkodee said: "I see so many examples of 'don'ts,' and things to avoid when it comes to online job advertising, that I thought it would be a good idea to share some best practice to help you get your online advertisement viewed by the top candidates, and increase the likelihood of a great response.

"It is these 'don'ts' that result in poor responses and lead many business leaders to conclude that online advertising doesn’t work for their company. They then often resort to using more expensive recruitment methods as a result."

She provides 14 steps to ensure an advert is well targeted, and effective at attracting the best candidates. These include integrating key messages, the inclusion of key words such as the job's location, and using testimonials to provide social proof.

Sarkodee also talks about the importance of correct spelling and grammar, and keeping the advert concise.

She said: "All too often, companies post lengthy job descriptions or advertisements with wordy paragraphs.

"When consuming information online, we want to be able to scan it quickly and decide whether it’s relevant.

"With the vast numbers of online job advertisements out there, job seekers want to quickly decipher whether the job is of interest, and then whether they have the required experience before applying."

The article can be viewed in full here: http://www.findtheedge.co.uk/your-people/recruitment/advertising-a-job-online-your-essential-checklist-to-ensure-a-great-response.

Laura-Jane Sarkodee is a recruitment expert, and the owner of Recruiting Edge. More about her can be found here: http://www.findtheedge.co.uk/expert-panelist/laura-jane-sarkodee.

Kenny Goodman, founder of Find the Edge, said: "Too many job adverts fail to engage the people they are most suitable for.

"Making the right employment decisions at the first time of asking, by reaching the right candidates, will save a great deal of money and effort in the future."

Find the Edge is a business website that features news, views and insights on a wide variety of business issues.

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Kenny Goodman
Find the Edge
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