Smart New Home Shoppers Look for More Than Cosmetic Features

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Strongest Selling Features in a Consort Home Are Hidden Behind the Walls

"Today's buyers...(have) learned that when built properly, their home can provide a lifelong investment that will save them money on their energy bills." - Bill Wannstedt, Director of Operations

The recent upswing in the housing market has revealed a new type of home shopper. This housing cycle is seeing buyers come out of the woodwork (so to speak) who have been waiting for years for the market to turn, and are now ready to buy that new home. What have these new home shoppers been doing during that waiting period? Many have been researching and becoming more informed on what they really want in a new home. Buyers are looking beyond cosmetic features and are ready to buy a home that will last, and one that will potentially save them money on their energy bills.

While Consort Homes builds homes that are beautiful on the outside, most of the techniques and materials that make a Consort Home in St. Louis a superior investment aren’t even visible once the home is completed. Twice recognized by Builder Partnerships as one of the handful of builders to achieve the "Highest Distinction in Customer Satisfaction" Consort Homes’ “responsible approach” to new-home construction assures customers of a quality-built, comfortable, energy-efficient home that will retain its value for years to come.

So, what are some of the “hidden” assets built into every Consort Home? The company’s attention to detail starts at the foundation stage with Gray-Coat waterproofing, a fluid-applied latex membrane that prevents permeation of moisture and vapor through the foundation.

Only select lumber is used for framing, and each home is wrapped with Tyvek®– a high-quality product with a 25-year reputation for effective protection against the elements. Unlike many competitors, Consort wraps the entire home, including the gables and garage, and installs the house wrap properly, keeping moisture out yet allowing the home to “breathe.”    

Reducing heat transfer and air leakage translates to more comfortable living space and can have an appreciable effect on utility costs. Consort Homes’ R-38 attic insulation is two to four inches thicker than standard and fully extended into the corners. A comprehensive sealing package adds still more protection where typical insulation is not an option, for example, around electrical runs and outlets.

Basement bandboards are insulated with two inches of close-cell spray foam, which prevents air infiltration and the likelihood of condensation. Windows are correctly taped and flashed, protecting against drafts and moisture intrusion, and exterior outlets, dryer vents, and coach light wiring are enclosed, secured, and taped.

"Today's buyers aren't simply inquiring about "green" features for the environmental aspects. They've learned that when built properly, their home can provide a lifelong investment that will save them money on their energy bills, " says Bill Wannstedt, Consort Homes' Director of Operations.

Inside the home, plumbing runs are installed in TJI floor joists, an engineered product that provides greater strength and consistency than dimensional lumber. On the main level, plumbing is encased between two framed walls, one load-bearing, the other “sacrificial.” Adding structural integrity and space for mechanical systems, this construction technique also allows for insulation around the plumbing.

One thing that can be seen but sometimes goes unnoticed is continuous ridge venting of the roof, which provides better attic ventilation while reducing maintenance and the chance of leaks. And enclosed, vented soffits minimize moisture build-up and protect against wood rot and insect infestation.

For more details on Consort Homes' Current Offers and the built-in value of a Consort Home and a complete listing of the firm’s 15 new-home communities throughout the St. Louis region, visit

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Bridget Thompson
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