Wood & Huston Bank Selects Digital Intersection to Manage its Integrated Marketing Programs

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Digital Intersection announced today that it has been selected by Wood & Huston Bank of Marshall, MO to become its marketing services agency of record. In its capacity, Digital Intersection will be responsible for the integrated marketing strategy development, along with all of the online and offline marketing communications for Wood & Huston’s 9 branch locations in Cape Girardeau, Jackson, Marshall, Springfield and West Plains, MO.

The team at Digital Intersection is a group of bright, experienced marketers that we believe will be helpful to Wood and Huston in designing and executing marketing programs to help our bank achieve its business goals - H.J. Huston, Vice President.

Digital Intersection announced today that it has been selected by Wood & Huston Bank of Marshall, MO to become its marketing services agency of record. In its capacity, Digital Intersection will be responsible for the integrated marketing strategy development, along with all of the online and offline marketing communications for Wood & Huston’s 9 branch locations in Cape Girardeau, Jackson, Marshall, Springfield and West Plains, MO.

H.J. Huston, Vice President of Wood & Huston Bank had this to say about the move. “We have been working with Digital Intersection off and on over the past year on several marketing initiatives, and found their team to be a group of bright, experienced marketers that have been most helpful in putting together programs to help Wood & Huston both serve new customers and grow our relationships with existing customers. We felt that this was a natural next step for us to take to be able to tap further into the capabilities of Digital Intersection. We enter into this next phase of our relationship with great expectations for Digital Intersection to help us in achieving measurable results with our marketing programs.”

Adding his thoughts, partner and co-owner of Digital Intersection, Maurice Parisien, had this to say about the Wood & Huston decision. “Digital Intersection is excited about the opportunity to work with the management team at Wood & Huston. Our agency has been concentrating our growth strategy on serving the marketing needs of community banks for some time now. It is our belief that our team of digital and offline database marketing experts are well-positioned to effectively assist Wood & Huston in profitably achieving their business growth objectives. The forward thinking management team of Wood & Huston coupled with Digital Intersection’s marketing communications experience and expertise are a perfect combination upon which to build a great long-term business relationship.”

About Wood & Huston Bank
Established in 1874, Wood & Huston is your independent, full-service community bank with over 135-years of providing a wide range of quality financial products and solutions to the communities that they serve in the rural communities of Missouri with branches and/or service locations in Cape Girardeau, Jackson, Marshall, Slater, Springfield and West Plains. Wood & Huston provides the convenience of online banking, high interest checking, along with competitive rate loans for its customers. It’s Wood & Huston’s history and mission that distinguishes it from so many banking institutions. Personal service has been a legacy passed on from generation to generation for Wood & Huston Bank. The Bank operates with a philosophy that its reputation must be recreated every single day to meet each new challenge. To learn more about Wood & Huston, explore its website at woodhuston.com, drop by one of the convenient locations or call (660) 886-6825.

About Digital Intersection
Established in 2009, Digital Intersection was founded to deliver highly effective, customer-centric marketing strategies and tactics that integrate both online and offline marketing communications with no particular bias to the marketing communications channel, but rather creating integrated marketing communications under the process name of right4(sm) to reach the “right” audience with the “right” message and the “right” combination of online and offline channels at the “right” time to profitably achieve the stated marketing goals and objectives. For more information about Digital Intersection, visit their website at digitalintersection.com.

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