Spark>Experience Design Award is Launched — World's First

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The design of the "user experience" of a product, system or building is gaining great importance as organizations strive to improve their customer's experience. The Spark Design Awards have created a new award to honor the world's most compelling and effective experience design.

"The Spark team is proud to launch yet another, unique design competition—our 7th," said Spark Director, Peter Kuchnicki. "This relatively new discipline goes under several names, like Service Design, UE and Experience Design. It concerns designing and improving the customer experience, from the beginning of the development cycle through design, manufacture, marketing, sales, to the showroom interiors, interfaces, graphics, service and ultimate disposal."

"This all-encompassing, holistic approach is being applied by all sorts of design practices. Well-known product designers, architects and interior designers have dedicated staff to this growing area, and many major companies consider their Chief Experience Officer as their highest design title."

"Every customer touch point is studied and analyzed before the actual design is crystallized," observed Ravi Sawney, CEO of RKS and Spark>Experience jury Chair. "It's critical to understand the whole process before the building phase begins. With today's engaged, social and sophisticated customers, companies simply cannot afford to ignore how the user will experience their design. One bad tweet can lead to many thousands."

Call for Entries
Submissions will be accepted from designers and organizations which have created examples of breakthrough experience and service design. Entries will be gathered from July 1 to October 10, 2013. Pricing, categories and criteria are published at the Spark Awards website.

Jurors Include Top Designers and Educators
Jury Chair, Ravi Sawney, CEO of RKS
Craig LaRosa, Principal, Service Design, Continuum
Frank Tyneski, Chief of Design and Experience at JMI Equity
Don Norman, Nielsen Norman Group, IDEO Fellow
(Others to follow)

"We are expecting some very diverse and complex solutions," said Craig LaRosa from Continuum. "This includes the process followed, the iterations explored and the ultimate choices made in a wide range of media. For anyone designing or interested in cutting edge innovation, this is exciting stuff!"

Bonus Information
Spark is proudly sponsored by Autodesk, Core77, ArchNewsNow, Archinect, Bustler, Pluo Consulting and RIOT Creative Imaging.

All Spark 2013 Competitions are Now Accepting Entries
Spark>Concept & Student

The Spark Design Awards core mission is to help create a better world though design excellence.

The Spark competitions are open to all designers, including students (in Spark>Concept). The Spark Community may be joined at no cost. The Spark competitions have a variety of entry fees, depending upon the event. Submissions are made at the Spark website. Juries, composed of design professionals and experts, meet online and in person to choose Finalists and Winners.

Learn more about this organization and all these competitions at the Spark website landing page at

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