Campkin’s RV Introduces Online Credit Application Capability to Its Website

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Campkin's leverages Dealertrack’s CreditOnline Solution to help start the financing process for online shoppers.

customers who are interested in a particular model and want financing can click to fill out a basic finance form

Campkin’s RV Centre is the first RV dealership in Canada to use Dealertrack Canada’s newest solution – CreditOnline. CreditOnline is an credit application system which captures consumer data from a dealer website and creates sales leads with full F&I integration.

This solution is used primarily as a lead generator when customers show an interest in available financing options. Campkin’s RV has added a link on every RV page so that customers who are interested in a particular model and want financing can click to fill out a basic finance form. CreditOnline walks the customer through the purchase process and provides them with immediate confirmation regarding their finance inquiry, Campkin’s is notified immediately after a lead is received so the sales staff can follow-up quickly with the customer. Once contact has been made, and an RV has been selected, the customer is sent a link to a more comprehensive online form to fill out that will complete the finance process.

What makes it unique is that after the customer fills out the form online, the Campkin’s RV finance manager can import the form directly into the Dealertrack Network to complete the finance quote.

Campkin’s RV Centre is always looking at ways to make the buying experience as comfortable and easy as possible for their customers. CreditOnline will allow customers who have difficult work schedules to start the finance application process in the comfort of their own home. All Dealertrack forms are encrypted and secured, protecting all client information.

In the first two weeks alone, Campkin’s RV has seen a flood of finance inquiries and can attribute two sales directly to this new online feature.

Campkin’s RV Centre has been a leader in online marketing since it first launched its website in 1998. Since then Campkin’s RV Centre, working in conjunction with has been an innovator with features like their online parts and accessory store, online pricing and a dynamic social media presence.

Campkin’s RV Centre is located just east of Toronto and has served southern Ontario since 1973. Specializing in towable RVs Campkin’s is a dealer for Prime Time Mfg., Heartland RV, Coachmen, Forest River, Gulfstream and Prolite.

Dealertrack Canada, a subsidiary of Dealertrack Technologies, is the leading provider of web-based software solutions and services to enhance efficiency and profitability for all major segments of the automotive, marine, recreational vehicle, motorcycle and powersport retail industry, including dealers, lenders, OEMs, third-party retailers, agents and aftermarket providers.

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Brad Campkin
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