Human Demand Looks to Change Mobile App Marketing with New Privacy Compliant Re-Engagement and Retargeting Platform

Share Article

Industry Shifting Away From Mobile User Acquisition to User Retention

Human Demand, the revolutionary mobile ad technology company that provides advertisers and brands with a transparent view into their campaigns, today announced a brand new app re-engagement platform that will help developers of all sizes retain the users they have previously acquired through mobile re-engagement and retargeting. Human Demand has demonstrated engagement rates 300% higher versus traditional untargeted campaigns with its app partners.

It’s no secret apps have one of the shortest shelf lives out there, and because of it, the ecosystem is beginning to finally see a transformation. In the past, developers’ main focus has been quantity of users rather than the overall quality users in their marketing and user acquisition. On the desktop web, re-targeting of ads based on a user's past activity is very common and commands a large percentage of digital spend, by focusing on 3rd party 'cookies'. On mobile re-targeting is not as common, as there are no 'cookies' in-app. Human Demand is announcing this new feature at scale by bidding across 10+ exchanges without any 'cookies'.

“It’s an exciting time in the app market for those who understand the true value in focusing on LTV (life time value) and figuring out how to keep users engaged for the long haul,” said Howie Schwartz, CEO and Founder of Human Demand. "Even Apple is taking a hard stance against incentivized installs and modifying the iTunes Charts to reflect this way of thinking - one of quality vs. just quantity."

App developers running ads in iOS and Android, including tablets, can re-engage any and all of their previous app installs including their highest valued users ('whales') with Human Demand's new platform. The process is extremely simple. Developers can easily and safely upload their device id's that they wish to re-engage with in a secure setting, the device id's are hashed so Human Demand doesn't retain any raw device id's, and they are assigned to specific campaigns. Human Demand also encourages users to run diverse campaigns, and test multiple creative, and different scheduling goals (such as 7 days from install, 14 days since last app open) based on the developers objectives, in a privacy first approach.

Earlier this year, Human Demand announced its partnership with TRUSTe, the leading global privacy management solutions provider, to deliver data privacy management across Human Demand’s mobile ad buying platform. Re-targeting and Re-engagement ads on Human Demand will feature the TRUSTed Mobile Ads, the industry’s first and only unified privacy management platform for mobile advertising, allowing consumers to opt-out directly from the ad unit. The TRUSTed Mobile Ad privacy management solution provides consumers with notice, choice, and supports compliance with emerging best practices regarding the collection and usage of customer data.

As the retargeting space and display industry as a whole gain increasing momentum (display spend is expected to reach $28 billion in the U.S. alone by 2017, according to Forrester), eMarketer anticipates that mobile ad spending will hit $4 billion by year's end, up 180% from 2011 — a substantial revision of the forecast the firm released just two months ago, which said that mobile ad spending is expected to increase 80% to $2.61 billion for the year.

To learn more about Human Demand to start a re-targeting/re-engagement campaign today for your app, go to

About Human Demand
Human Demand, Inc. is a next-generation Mobile DSP+DMP (Demand Side Platform + Data Management Platform) providing real-time access to 40 Billion+ impressions a month across smartphones and tablets. Integrated with the top exchanges for Mobile RTB, Rich Media, and Mobile Pre-roll inventory, the company puts the “human being” in the driver’s seat by offering true transparency for the first time. The company has managed more than 300 mobile ad campaigns with a focus on Hyper-local, Brand Safety, Mobile Audience Buying and 3rd Party Data partners at scale to acquire, retain, and re-engage mobile users.


Media Contact:
Nick Weatherhead
North 6th Agency

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Nick Weatherhead

Email >