These selections really help target the perfect prospect and thus increase ROI - which is what every marketer's and fundraiser's goal is.
Erie, PA (PRWEB) June 27, 2013
Paramount Lists is excited to announce new segments that are now available from the American Transactional Buyers database. The ATB file is already one of the most comprehensive buyer files on the market. However, now Direct Marketers can target how these consumers purchased. Select those that purchased at retail locations, through the mail and catalogs or those that prefer to order online. Segmenting by these categories will give your marketing campaigns a key advantage over those that do not know a consumers shopping preference.
These additional selects enable a company to market their products or services to those that truly are the best fit for them. The ATB file breaks down purchases into a wide variety of products, such as: pets, golf, health, travel, housewares, office products, decorating, furniture, fishing, hunting, and many more.
David Pavelka, Sr. Executive Manager at Paramount, says, "Take, for instance, the segment: American Transactional Buyers: Fundraising/Non-Profit. One can target not only donors, but those that donated through the mail, when they gave and how much they contributed. These selections really help target the perfect prospect and thus increase ROI - which is what every marketer's and fundraiser's goal is."
Regardless of the offer, the ATB file should be considered for any future marketing campaigns. Contact Paramount Lists with any questions regarding this responsive file of buyers. All of Paramount's Account Executives have at least 15 years' experience in the industry and are interested in assisting you with your next direct marketing campaign.
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