The Parklands’ New Website to Be Developed by OOHology

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New website will be deeply explorable and unique, like the park.

The Parklands of Floyds Fork, a 21st Century Parks project, has chosen OOHology as the designer and developer of the park’s new website. Like the new park system, the website will be extremely unique and deeply explorable.

Upon completion in 2015, The Parklands will spread nearly 4,000 acres, making it the largest park development project in Louisville and Jefferson County since the construction of the original Olmsted parks and parkways in the late 1800s.

“If you imagine Louisville as a clock, this park system will run from three o’clock to six o’clock, all along the Gene Snyder,” said Jim Moore, 21st Century Parks’ senior vice president and chief operating officer.

Due to the park’s size and complexity, OOHology recommended developing a custom Content Management System (CMS) specifically for the park. The CMS will allow users to better explore the website, assisting with discovery of other features in the parks and eliminating dead ends.

“Most systems will allow categorization, but are not intelligent enough to adapt,” said Chuck Burke, chief operating officer at OOHology. “This CMS will adapt according to what the user is searching. You could search as broad as ‘events at The Parklands,’ or you could search for all events at a specific area in one of the four parks that involves kayaking.”

Another unique feature of the website will be a very comprehensive Google maps solution that will have overlay graphics to distinguish unique features about the parks.

The Parklands of Floyds Fork is a donor-supported public park, and its website will be a part of OOHology’s Beenevolent initiative, which partners with nonprofit organizations that improve communities in Louisville. For more about Beenevolent, visit

The new website will launch September of this year. To learn more about The Parklands, visit the current website, See more of OOHology’s work at

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Ashley Craig
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