(PRWEB) June 25, 2013
Cygnus Business Media, the parent company of Kitchen & Bath Design News and numerous business-to-business media properties, has entered into a strategic alliance with the Research Institute for Cooking & Kitchen Intelligence (RICKI), the kitchen industry’s premier research organization.
Under the terms of the alliance, Cygnus will provide the Charlotte, NC-based RICKI with strategic consulting and business development services, as well as marketing and sales support aimed at assisting RICKI in growing its membership base and marketing other RICKI products.
In exchange, RICKI will provide Cygnus with research services on trends in kitchens and kitchen-related businesses. Cygnus’ B2B publications will publish select RICKI research top-line findings as it has for some time, while detailed research findings and input into studies will still be available only to RICKI members.
“RICKI is the leading and most trusted source for kitchen research and trends,” said KBDN Publisher Emeritus Eliot Sefrin, who will serve as Cygnus’ liaison with RICKI. “In addition to tracking changes in the marketplace, RICKI’s research studies go beyond traditional methodologies to better understand the mindset of today’s consumers and professional designers to pinpoint trends that will impact our industry in the future.”
RICKI Executive Director Brenda Bryan commented, “We are excited about the alliance with Cygnus. They are a top-notch organization with outstanding publications, other media properties and marketing power.” She added, “RICKI’s ownership structure, how it operates and the great benefits to our members will remain unchanged. This cooperative alliance will only enhance the offerings to our members.”
RICKI, established by a group of professional market researchers, is primarily a membership-based organization consisting of leading manufacturers, retailers, wholesalers, and other kitchen-related businesses. Current members include Moen, Electrolux Major Appliances NA, KitchenAid, Broan-NuTone, Pfister Faucets, Elkay USA, Masco Cabinetry Group, Kohler Company, Wilsonart, Miele, Formica, Hafele America Co., DuPont, BSH Home Appliances, Meredith Corp., and American Standard.
Cygnus Business Media, as one of America’s top business-to-business media companies, reaches millions of professionals annually and leads the way in providing targeted content to top decision-makers and organizations. Cygnus Residential Network produces print and digital publications, including Kitchen & Bath Design News, Qualified Remodeler and Residential Design + Build, as well as its web portal, ForResidentialPros.com.