Poshly.com Debuts Beauty Giveaways Site Redesign

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Poshly, the beauty-meets-digital startup honored with L’Oreal’s NEXT Generation Award and InStyle Magazine’s Best of the Web, launches new features and design.

Poshly Logo

Poshly Logo

Poshly.com's active community of over 50,000 beauty-loving members have answered more than one million questions about their beauty routines.

Poshly just unveiled its website makeover. The beauty-meets-digital company facilitates innovative, data-driven product giveaways for the world’s top beauty and personal care brands. The relaunched Poshly.com boasts a more streamlined design and new features to engage consumers.

Since its soft launch in mid-2012, Poshly.com’s active community of over 50,000 beauty-loving members have answered more than one million questions about themselves on beauty topics from physical characteristics (hair color, eye color, dandruff, acne scarring, etc.) to lifestyle attributes and product preferences. With this data, Poshly powers personalization tools for brands and consumers.

Poshly works with dozens of brands, including L’Oréal, Sally Beauty, philosophy, Benefit Cosmetics, Cutex, and more, to provide them with unparalleled insights into their targeted consumer bases. Poshly.com also works with top beauty and fashion influencers -- like Miss America, BUZZNET, Refinery29, and others -- to curate beauty giveaways on Poshly.com.

Consumers join Poshly to enter to win full-sized product giveaways from beauty and personal care brands, learn about new products, and answer questions about themselves and their beauty routines to receive samples and promo codes that are free and personal to each member.

To celebrate Poshly.com’s relaunch, giveaways featured on the site include Clarisonic Mia2, Urban Decay’s NAKED2, Tom Ford’s Neroli Portofino Eau de Parfum, Benefit Cosmetics’ the POREfessional, and more.

The New Poshly.com List of Features & Improvements:

  • Modern, flat design aesthetic, with giveaways accessible directly on the Poshly homepage
  • An upgrade of Poshly’s quiz algorithm that intelligently deploys personalization questions to users
  • Clearer quiz progress bar, mobile & tablet optimization, and indication of number of entries gained on Poshly Giveaways to enhance gamification
  • Members can now add mailing address information to opt in for receiving relevant beauty and personal care products from the best brands, all for free

What others say about Poshly:

Poshly.com has been called “next generation” by L’Oreal, “the holy grail” for brands by startup publication PandoDaily.com, “super clever click” by InStyle Magazine, and a “rising star startup” by Refinery29.com.

Contact Poshly at press(at)poshly(dot)com
New York City | San Francisco | Los Angeles
Visit Poshly at http://www.poshly.com, and @LivePoshly on Twitter and Facebook.

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Doreen Bloch, CEO
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