Pure Gym Call Out to UK Cities With Out of Home International

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Out of Home International are working with fitness chain Pure Gym towards the implementation of a roadside advertising campaign, generating awareness for the brand’s low-cost health facilities.

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The use of roadside advertising facilitates street-level access to the brand across a diverse urban demographic, whether onlookers are on foot, on public transport or in the drivers’ seat.

Out of Home International are working with fitness chain Pure Gym towards the implementation of a roadside advertising campaign, generating awareness for the brand’s low-cost health facilities. Targeting the cities of Cardiff, Leeds, Stoke-on-Trent, Leicester and Wolverhampton, a series of telephone boxes will feature artwork promoting Pure Gym for a 2 week period commencing on June 24th.    

Campaign artwork will adhere to the same format throughout each city, adapted to each location in terms of each site address. The phone box background corresponds to the Pure Gym colour scheme in hues of blue and green, headed by the company logo. Text bubbles display various customer benefits, such as ‘no contract’ and ‘open 24/7’, followed by branch locations and the encouraging the public to ‘join online today’.

With over 90 low-cost fitness facilities currently operating or coming soon around the UK, Pure Gym offers state of the art equipment and 24-hour access on a no-contract basis. The affordable membership fees come as a result of no-frills exercise sites that focus on workouts rather than fluffy towels and saunas.

Out of Home International hold an extensive client list within the health and fitness sector, enabling them to effectively collaborate with Pure Gym in the execution of a bespoke campaign. The use of roadside advertising facilitates street-level access to the brand across a diverse urban demographic, whether onlookers are on foot, on public transport or in the drivers’ seat.

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lauras@transportmedia.co.uk

Laura Sanderson
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