From Cambridge to Brazil: The Great Amazon Row

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Cambridge Judge Business School Academic and University Rowing Coach to Row the Length of the Amazon in Six Weeks

Dr Mark de Rond, Reader in Strategy & Organisation, Cambridge Judge Business School and Anton Wright, Chief Coach, Clare College and Coach, University Lightweights will row the entire length of the Amazon in September of this year. Mark is joining fellow oarsman, Anton Wright, in his attempt to row the river’s 2200 miles unsupported, and, if they’re successful, they are likely to be the first in history to have achieved this feat.

They aim to start rowing in Peru on 1 September 2013, with the goal of reaching the Brazilian coast six weeks later. Mark has spent several years observing and researching teams of people in difficult circumstances, and has decided it’s time to experience first-hand what an endeavour like this will yield by joining Anton on his expedition.

The duo are planning to produce a feature-length documentary as part of the effort and Mark is aiming for the experience to feed into his future executive education teaching at Cambridge Judge Business School, as well as feeding in to his own research.

There will be an opportunity to view the boat at Cambridge Judge Business School on 27 June 2013. The School is hosting a drinks reception from 1645hrs – 1745hrs, where Mark and Anton will also give a short talk on their row.

As part of their effort they will be raising money for Leonard Cheshire Disability, a charity supporting disabled people in the UK and over 50 countries worldwide. They will also be designing an educational package for Cambridge-based primary schools in order for them to learn about the Amazon.

Organisations sponsoring Mark and Anton include: Cambridge Judge Business School; Clare College Boat Club; ADEC Marine; GITZO; JL Rowing and The Møller Centre, Cambridge, who recently hosted a barbecue for their clients where they were able to view the boat and learn about the row.

To attend the event at Cambridge Judge Business School on 27 June 2013 please contact:
press-publicity(at)jbs(dot)cam(dot)ac(dot)uk

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Media Enquiries

Helen Maher
Communications Officer
Cambridge Judge Business School, University of Cambridge
Tel: +44 (0)1223 764219
Email: h.maher(at)jbs(dot)cam(dot)ac(dot)uk

NOTES TO EDITORS

About Dr Mark de Rond
Dr Mark de Rond is a Reader in Strategy & Organisation at Cambridge Judge Business School and a Fellow of Darwin College, University of Cambridge. Mark’s research interests include studying people by living with them under similar conditions, to try and understand how and why their world makes sense (to them). Mark's fieldwork has included combat surgeons in Afghanistan, elite rowers, and comedians. Subject-wise, his research focuses specifically on: the experience of being human in collaborative high-performance environments; the human imagination of human importance in strategy; the possibility and scope of strategic choice and causal explanations of why things are as they are and not otherwise in a world of (mostly) unique events.

About Anton Wright
Anton Wright is Head Coach/Boatman for Clare College, Cambridge and Coach for the University Lightweights at the University of Cambridge. He is an active rower and adventurer. Anton has undertaken several previous endeavours and they include the Great River Amazon Raft Race; rowing across the Irish Sea and an Atlantic sailing crossing.

About Cambridge Judge Business School, University of Cambridge
Cambridge Judge Business School is internationally recognised as one of the leading providers of innovative, intellectually challenging and practical business management education across a portfolio of undergraduate, graduate and executive programmes. As a fully integrated department of a world renowned university, Cambridge Judge Business School hosts one of the largest concentrations of interdisciplinary business and management research activity in Europe.

Built on an ethos of collaboration, the School is a unique place where policy makers, regulators, industry leaders, not for profit organisations, entrepreneurs and academics can meet, interact and share ideas. Cambridge Judge Business School delivers business education for the 21st century networked economy, fostering collaborative leadership skills, developing communities of partners to meet the challenges of the new global business landscape.

http://www.jbs.cam.ac.uk/

About Leonard Cheshire Disability
Leonard Cheshire Disability supports thousands of disabled people both in the UK and in more than 50 other countries. They help people with physical impairments, learning difficulties and long-term health conditions, as well as their carers, friends and families.

The needs and aspirations of disabled people are at the heart of what they do. By providing services and helping everyone to understand disability and combat discrimination, they aim to remove the barriers that can stop people with disabilities from pursuing their goals and living their lives to the full.

http://www.lcdisability.org/

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Helen Maher
Cambridge Judge Business School
01223 764 219
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