Our customers seek choices, value, convenience and a unique shopping experience which DXL stores offer. We are confident that our success in other markets will be replicated here in Appleton.
Canton, MA (PRWEB) June 25, 2013
Destination XL Group, Inc. (Nasdaq: DXLG), the leading retailer of men's XL apparel, has opened a new Destination XL® store in Appleton, Wisconsin today. Located at 1111 Mutual Way, the DXL® store is a new men's superstore catering to the fashion needs of men who wear sizes XL and up.
The most important factors for men who shop XL sizes are access to a merchandise selection ranging from current trends to their favorite classic looks, plus the confidence that their selections will fit comfortably. According to the U.S. Census Bureau, approximately 50% of U.S. adult men have a waist size of 40” or greater. There are currently few options in Appleton for these men to purchase fashionable clothing that fits and often they are relegated to shopping the end of the rack at the major department stores. There they are forced to choose from the limited selection available in their size, making Destination XL a greatly needed addition to the marketplace.
Destination XL offers more than 100 brands with selections ranging from private labels, sure to appeal to the value-conscious shopper, to the hottest designer brands such as Lacoste, Michael Kors, DKNY Jeans, Lucky Brand Jeans, Robert Graham and more. The DXL store carries product assortments in sizes starting at XL along with tall sizes, plus waist sizes from 40” and up as well as shoe sizes 10-16 in widths to 4E, all in a spacious, welcoming environment built just for men. The DXL store provides a unique shopping experience with conveniences such as knowledgeable associates to help customers put together the perfect outfit and in-store tailoring to ensure the best fit.
“The DXL concept is an emerging and innovative retail offering that is attuned to our customers' needs and we are excited to open our latest store in Appleton," says David Levin, President and CEO of DXLG. "Our customers seek choices, value, convenience and a unique shopping experience which DXL stores offer. We are confident that our success in other markets will be replicated here in Appleton."
This new store joins the 58 current DXL locations in 26 states. The company plans to open more than 200 stores over the next several years as part of the company’s transition from Casual Male XL to focus on growing the Destination XL brand. Furthermore, DestinationXL.com offers a multi-channel solution similar to the DXL store experience and features state-of-the-art functionality that enables customers to shop across all brands and product extensions with ease.
Visit http://www.destinationxl.com/mens-big-and-tall-store/static/storefinder to see a panoramic view of a Destination XL store.
To coordinate a quote or to request photos, please contact Caitlin DeSena at 781-828-9300, ext. 2357.
About Destination XL Group
Destination XL Group, Inc. is the largest retailer of men's apparel in sizes XL and up, with operations throughout the United States, Canada and in London, England. The company is currently in the process of transitioning from Casual Male XL to focus primarily on the Destination XL concept. Destination XL Group, Inc. currently operates 323 Casual Male XL retail and outlet stores, 12 Rochester Clothing stores, 59 Destination XL stores and direct-to-consumer businesses which include several catalogs and e-commerce sites, including http://www.destinationxl.com. The Company is headquartered in Canton, Massachusetts, and its common stock is listed on the NASDAQ Global Market under the symbol "DXLG."