CI&T Brings Added Layer of Intelligence to Digital Marketing with the Launch of Pharma Next

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Smart, Human-Centric Platform Helps Pharmaceutical Companies Better Listen to, Learn from and Talk to Customers

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Pharma Next empowers pharmaceutical companies to better listen to, learn from and act on the voice of customers and healthcare practitioners.

CI&T, a creator of smart applications that add a layer of intelligence to business, today announced the release of Pharma Next, a smart, human-centric digital marketing platform that empowers pharmaceutical companies to better listen to, learn from and act on the voice of customers and healthcare practitioners. Pharma Next finds patterns and extracts relevant data from customers’ multi-channel digital journeys to bring the right information, to the right stakeholders, at the right time – allowing pharmaceutical companies to provide more dynamic content, interact in real-time with customers and prospects and uncover new market opportunities.

Pharma Next uncovers the most relevant, actionable insights for today’s digital customers by applying sophisticated analysis to web analytics, sales rep interactions, customer relationship management (CRM) systems and social media tools. With superior analytics capabilities, Pharma Next customizes content to convey contextually aware messages to hyper-targeted audiences, thereby increasing product awareness and user engagement for the perpetually connected customer.

Pharma Next’s smart platform allows users to answer these four important questions by applying different types of data analysis:

  •     What Happened? Using descriptive analytics, Pharma Next answers questions about past events and provides a snapshot of what happened.
  •     Why Did It Happen? Pharma Next tells an organization what happened, but also why it happened via diagnostic analytics, offering information and insights that can be applied to the future.
  •     What Will Happen? With predictive analytics, Pharma Next considers past occurrences to help firms predict when similar events are likely to happen.
  •     How Can We Make It Happen? Pharma Next empowers organizations with data-backed guidance to help make something happen using prescriptive analytics – opening up opportunities to reach new markets and audiences.

Márcio Cyrillo, executive director at CI&T, will discuss Pharma Next in greater detail during his session, “Is Your Customer A Moving Target?” at Digital Pharma West on Wednesday, June 26, at 4:10 p.m. PST in San Francisco.

About CI&T:     
CI&T (http://www.ciandt.com) builds smart applications that add a layer of intelligence to business. By using progressive technologies, including social, mobile, analytics and cloud, the company's teams are relentless in their approach to create competitive advantages that drive business forward. A global company established in 1995, CI&T is headquartered in Campinas, Brazil (a prominent tech center considered the Brazilian Silicon Valley) with strategic locations across Latin America, North America, Europe and the Asia-Pacific region. For more information, visit http://www.ciandt.com.

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Ashleigh Churchward
Articulate Communications Inc.
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