Star Toilet Paper Increased Its Website Traffic 11,815% Percent In One Week By Offering Samples At No Cost

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As part of its marketing efforts, unique advertising company Star Toilet Paper has been offering samples of its product via a landing page on their website. This strategy drove traffic to the company’s webpage to astronomical levels.

Star Toilet Paper

Star Toilet Paper's Bathroom Tissue

We knew there was interest in our product, but we had no idea that we would receive such an overwhelming response.

Star Toilet Paper is a unique, alternative advertising company that specializes in using toilet paper printed with advertisements to drive business to its clients. In placing a bright orange, always-visible button on their web page, the company was able to offer samples of their product to interested clients. The positive response they received was overwhelming.

After word of the offer spread to a few couponing sites, web traffic began to pour in to the Star Toilet Paper website, with visitors requesting untenable numbers of free samples. “We knew there was interest in our product”, says founder Bryan Silverman, “but we had no idea that we would receive such an overwhelming response. People were very receptive to such a new concept.”

Modern marketing practices often suggest offering a benefit to consumers in exchange for some piece of personal contact information. Typically, the offering is something like a digital white paper or the notorious “Informative List”. Offers of physical product are relatively rare due to their relatively high expense and time delay. In a market that has been saturated by free informational products, however, offering physical products or products of substance (like e-books) can be a really great way to stand out. In 2000, Seth Godin gave away e-book copies of his book “The Idea Virus”. Within 30 day, over 400,000 copies had been downloaded. In doing so, his book reached #5 on the Amazon best seller’s list.

Users of such a strategy should be prepared for success, though. Star Toilet Paper is still digging through the stack of requests, having received well over twenty thousand of them. “We may not be able to comply with all of the requests,” says Bryan “but we’re doing our best to make sure we meet the demand as our resources allow. We get emails asking where the samples are, but thankfully our customers are very understanding when we explain the situation.”

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Sean McKinney
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