Overdrive Interactive Wins Big at 2013 NEDMA Awards

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Agency Dominates Interactive Categories, Including Search and Social

Overdrive NEDMA Awards for SEO, SEM and Social.

Overdrive Won Eight Awards at NEDMA 2013

I am so honored to work with such a talented team and I am grateful to our clients for giving us the opportunity to do great work for them.

Overdrive Interactive, a leading digital marketing agency, received eight awards at the 2013 New England Direct Marketing Association (NEDMA) Awards for Creative Excellence. The event, held at Bentley University on June 20, was buzzing with excitement as the region’s leading companies and agencies competed for top honors.

“This year,” wrote NEDMA’s VP of Awards, Erin Sheehan Daly, in the ceremony’s Winners’ Book, “we saw a record number of award entries, an amazing quality of work and unparalleled creativity. Each year, this event highlights the best and brightest of the New England [direct] marketing world… We’re here,” she continued, “seeing how it’s being done on the leading edge of the industry.”

Overdrive Interactive was recognized for its excellence in multiple areas of digital marketing, including search engine marketing and social media marketing. This year marked the 32nd anniversary of the NEDMA Awards for Creative Excellence and attracted over 400 entries from over 30 agencies across New England.

Overdrive led the Interactive category with four gold awards, three silver awards and one bronze award. The agency’s winning entries were as follows:

Gold Awards – Interactive Category

  • Denon, Headphone Search Campaign
  • John Hancock, Boston Marathon Twitter Campaign
  • Denon, Social Media Campaign
  • Carlisle Wide Plank Floors, Lead Generation Campaign

Silver Awards – Interactive Category

  • Carlisle Wide Plank Floors, Search Campaign
  • ProPhase Labs, Cold-EEZE Winter Wellness Giveaway
  • John Hancock, Travel Insurance Search Campaign

Bronze Awards – Interactive Category

  • Philips HealthCare, Lead Generation Campaign

Harry Gold, CEO of Overdrive Interactive, said “I am so honored to work with such a talented team and I am grateful to our clients for giving us the opportunity to do great work for them."

About Overdrive Interactive

Overdrive Interactive is an award-winning digital marketing agency that helps leading companies compete and win in the online space. Founded in 2001, the agency has developed into an integrated digital shop that delivers brand building, customer acquisition and lead generation programs utilizing search marketing, social media marketing, online media buying, analytics and world class creative services.

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Paula Slotkin
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