Appia Appoints Millennial Media, AOL and Product Leader, Jamie Fellows, as Chief Product Officer

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Former Millennial Media SVP of Products brings more than a decade of adtech experience to Appia.

The choice to come to Appia, a rapidly-rising mobile network with amazing potential, was simple.

Appia, the leading mobile user acquisition network, today announced the appointment of Jamie Fellows as chief product officer. Fellows will be responsible for leading the company’s product roadmap through product management, development, design and strategy to ensure Appia’s partners and customers are positioned with world-class products and services that allow them to monetize mobile effectively.

As the former SVP of Product at Millennial Media, the largest independent mobile ad network, Fellows built out their product team, helped lead Millennial to $49.4 million in Q1 2013 revenue, increased monthly unique visitors to over 420 million, as well as a successful IPO. He also served as the VP of Product Management at AOL, leading all product management across AOL Advertising and providing direction and vision for ad products generating over $1 Billion in revenue per year. Prior to AOL, Fellows was the Director of Product Management at where he helped lead the product team through the acquisition by AOL for $435 million.

"From creating a feature-rich solution for advertisers to delivering quality content for publishers, Appia is on the leading edge of innovation in creating a true mobile ecosystem," said Jamie Fellows, chief product officer, Appia. "The choice to come to Appia, a rapidly-rising mobile network with amazing potential, was simple. I’m thrilled to join the team and continue to advance the state of mobile application discovery using our industry-leading network. Having the opportunity to work with such a talented team with big goals and a focus on creating value for developers, advertisers and publishers alike is exciting."

"Fellows has made significant contributions in the mobile adtech space," said Jud Bowman, CEO of Appia. "I’m extremely excited to have Fellows bring his product management and ad platform expertise to Appia and am confident of the impact it will have on accelerating our product roadmap and how we serve our advertisers and publishers."

Fellows holds a BA in Math and Physics from Kenyon College and an MS in Systems Engineering from the University of Virginia.

About Appia:

Appia is the leading mobile user acquisition marketplace, delivering mobile app downloads to over 700 million users across 200 countries. Ranked #22 on the Wall Street Journal’s 2012 Top 50 Venture-Backed Companies, Appia provides non-incentivized performance mobile solutions for developers, publishers and advertisers. For more information, visit

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Sally Lowery
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