Seattle, WA (PRWEB) June 26, 2013
Familiar announced today major developments that signal the start of a new chapter in the company’s evolution, intended to advance it beyond the photo category.
The company has debuted an entirely revamped app that emphasizes customized viewing experiences integrated with video. (To see a 65-second demo of the new app, click here. For a two-minute demo, click here).
The new app introduces the concept of the 21st century photo frame. This innovation means any idle screen -- a desktop, laptop, mobile device or tablet – can play a customized stream of videos and photos in a continuous, always-on format, much like a desktop screensaver.
Familiar is the only company integrating videos with photos in a “screensaver” display format.
The app also introduces Familiar’s proprietary personalization feature, which delivers a tailored viewing experience made up of each user’s favorite memories. Familiar learns a user’s preferences as he or she interacts with the app, by commenting on photos and videos for example. The app then displays a sequence of video and photos for that user that feature the people, places, and events that that user most likely wants to see.
“Familiar is literally the world’s first and only video screensaver for desktop and tablets,” said Hadi Partovi, a Familiar investor known for his early stakes in Facebook, Dropbox, and Zappos. “It’s an eye-catching and addictive experience, and is poised to disrupt the multi-billion-dollar traditional picture frame business.”
The key specific changes introduced in the new app are:
“The Familiar experience is about customizing a screen or viewing channel for each individual,” said Familiar CEO Marcus Womack. “We want every idle screen to be a window for people to relive and enjoy their best memories through the images and videos that capture those moments.”
Familiar turns every screen into a 21st century photo frame directly connected to family and friends. With Familiar, the best and cherished memories are displayed on the screens of loved ones into a customized channel. It's simple: capture a moment and send it directly to the screens of your private network.
Familiar works with popular photo sharing services: Facebook, Instagram, iPhoto, Picasa and more. And it works across all devices - computers, tablets and smartphones – and platforms - Windows PC, Mac, iPad, iPhone, Android, and Kindle Fire.
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