Market Creation Group Helps Crown Philanthropic Solutions Open New Doors Through the Creation of a New Brand Experience

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Company’s Rebranding Efforts Culminate in Refined Messaging, a New Corporate Logo and Complete Website Redesign and Development, Delivering a More Targeted Focus

Market Creation Group (MCG), a full-service, business-to-business (B2B) marketing firm on a mission to ‘Make B2B Sexy,’ and Crown Philanthropic Solutions, the company who moves the philanthropic experience from transactional to inspiring, are pleased to announce the completion of Crown’s updated corporate messaging, logo and website (, the capstone of the company’s comprehensive rebranding initiative.

With an eye towards the continued expansion of their sales and marketing efforts and to increase mindshare in the philanthropic technology markets, Crown sought an innovative approach to rebranding and differentiating the company and turned to MCG for help.

“DonorFirst™ is the flagship product of Crown Philanthropic Solutions, a technology firm led by an experienced team of industry veterans with a vision for helping foundations deliver a superior experience for their donors,” explained Bill Hewitt, Crown’s CMO. “We needed the expert guidance of a truly strategic marketing firm to help us refine both our corporate and product brands and we put our trust in MCG to execute on that need.”

Crown approached MCG with a desire to clarify and update its brand and messaging as the firm further consolidates their position as the leader in delivering rewarding philanthropic experiences through its DonorFirst platform. MCG followed a strategic rebranding methodology that entailed working with senior thought leaders at Crown to gather information about the company, its competitive differentiators and the industry landscape, in order to develop a brand playbook. The playbook provided the foundation for the company’s mission, positioning, benefits, buyer personas, use cases and brand messaging hierarchy. MCG used this work to inform the design of a fresh new logo that better reflects the brand’s personality across internal and external mediums, and as the basis for the full website redevelopment.

“MCG was selected to lead the corporate rebranding initiative for Crown Philanthropic Solutions based on our proven methodology and demonstrated expertise in connecting a company’s vision with the possibilities a successful rebranding program can deliver,” said Brett Schklar, founder and CEO of MCG. “Our dedicated team worked closely with Crown’s leadership staff to uncover their true strengths and differentiators in a very focused market, allowing us to identify buyer personas and use cases, reinvigorate Crown’s messaging, develop a visual brand that more effectively represents the company’s platform, and strategically redesign and redevelop their website to better resonate with their target audience. As a result, Crown is positioned to confidently stand out as the leader in providing ideal donor experiences not only through its DonorFirst platform, but through the strength of its vision and industry expertise.”

With the recent launch of and their new corporate brand, Crown’s customers – ranging from philanthropic organizations to financial institutions – as well as their customers’ donors, will better recognize the unique capabilities Crown Philanthropic Solutions brings to the area of Donor Experience Management (DExM™).

Echoing Schklar’s sentiment, Hewitt added, “Thanks to our corporate rebranding and MCG’s efforts, Crown is now better positioned to expand our mindshare within the philanthropic and financial communities and achieve our aggressive sales and marketing goals.”

About Market Creation Group
On a quest to make B2B sexy, Market Creation Group boldly serves its beloved software, telecom, manufacturing and services clients with strategic marketing, demand generation and creative services. Recognized as a “Fastest Growing Private Company” by the Denver Business Journal, its services include interactive demand generation, digital marketing, inbound marketing, design and strategy, with a focus on demonstrating solid ROI through comprehensive marketing programs. For more information, visit our website at

About Crown Philanthropic Solution, LLC
Crown Philanthropic Solutions LLC, the firm behind DonorFirst™, was established with the vision of delivering the most rewarding philanthropic experience possible for donors by merging the social power of the internet with the robust transactional systems of the financial community. By creating a powerful donor engagement platform, Crown empowers clients with the ability to create loyal and passionate donors by enhancing their online experiences. To learn more about Crown Philanthropic Solutions, LLC and their DonorFirst™ program, please visit

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Jennifer Saldanha
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