Forbes Consulting Group’s CEO Dr. David Forbes to Present a Webinar on “Getting to the Truth of Consumer Emotions” for the Marketing Research Association

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Forbes Consulting Group, the leading market research company that directly accesses and explains consumers’ authentic emotional reactions, today announced that CEO Dr. David Forbes will be presenting a webinar on consumer emotions for the Marketing Research Association.

What: CEO Dr. David Forbes of Forbes Consulting Group will present: Getting to the Truth – How Mobile “In the Moment” Research Is Critical to Uncovering Consumer Motivations & Experiences

Dr. Forbes will discuss the importance of uncovering consumer emotions in real-world environments and in real time. In addition, the benefits of gathering data “in the moment” using a new applied neuroscience research technique (MindSight Mobile™), and an exploration of the importance of overcoming the challenge of relying on consumer reconstructions of events/feelings. As well as how insights about emotional experiences “in-the-moment” can be translated into more effective business strategies that deliver enhanced consumer experiences. A range of business circumstances where “in the moment” mobile research can provide added value will be identified.

When: June 26, 2013, at 1 PM ET

Where: To register, please visit http://education.marketingresearch.org/registration.cfm

Why: CONSUMER EMOTIONAL EXPERIENCES can hold the key to Business Success; MOBILE DEPLOYMENT CAN BE KEY for discovering emotions in the immediacy of the moment.

Taking emotional research ‘into the moment’ where consumers purchase, use or experience brands, rather than relying on consumer reconstructions of events/feelings that occurred earlier is critical; Retail Brands, can benefit from learning about their consumers’ emotional need in the service occasion – delivery on these needs can be a path to a more successful business.

About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of these insights. In its 28-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight®, the company’s proprietary applied neuroscience technology that uncovers authentic emotional insight from consumers before the rational mind can edit responses, please contact sales(at)forbesconsulting(dot)com.

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Rebecca Metz
Metz Communications
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