Thread count is defined by how many threads per square inch, thus, higher thread count items are heavier, crisper and warmer, not ‘better.’”
Evansville, IN (PRWEB) June 27, 2013
A June 15th, 2013 ABCnews.com consumer report article, offers “Everything You Need to Know Before You Buy Sheets". The Article stresses that many consumers are misinformed about fabric thread count. We caught up ExceptionalSheets.com customer service manager, and Egyptian cotton sheets expert, Kyle Schmidt to speak with him about his thoughts on the article specifically as they relate to thread count myths and facts.
“I would stress that any thread count over 400 does not imply greater quality. Higher thread count items are more expensive because they require more material. Thread count is defined by how many threads per square inch, thus, higher thread count items are heavier, crisper and warmer, not ‘better.’” Schmidt continues, "Buyers should be suspicious of any retailer that suggests otherwise."
Ultimately, Schmidt recommends customers shop for personal preference over high thread count.
“A decision on which thread count is best for our customers is all about preference, not quality. For example, in the summer our 400 and 650 thread count items do very well with our American customers because lower thread count items are lighter. Likewise, Europeans and Canadians tend to favor the higher thread count items,” says Schmidt. “After all, our company has done very well emphasizing customer satisfaction over the higher checkout prices consistent with higher thread count purchases.”