Modern Local Marketing Requires Integrated Functions and Responsibilities

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My Local Leads, a marketing firm based in Maine, provides advice regarding successful internet marketing tactics for local businesses.

Local based businesses may have a bit of an edge when it comes to successful online lead generation and marketing campaigns. Founder and president of My Local Leads, Chris Moreno says, “Today’s customers expect fast response, a certain level of transparency, and a business that understands the lives they lead along with the technologies they use to do so.” Where larger firms have developed several different layers of departments, each specializing in a specific area, local business owners are often required to wear many hats and the same is expected of their staff. With the hyper-connectivity of today’s society, the ability to ply several skills and specializations at once is not only desirable, it is a requirement. These three key items can help local businesses outpace larger, less flexible competition.

1.    Local businesses can surge ahead with local search marketing campaigns by fully integrating their marketing campaigns. Rather than having a different individual in charge of each marketing activity, a single manager can handle print media, social media marketing efforts, website copy, and so on. This will allow for better integration which allows for a more unified brand message being delivered.

2.    This online marketing integration can be taken further, though. The brand message should be at the heart of the organization. By pairing together real time, real life experiences of the business with the positive online message of the business, companies can easily begin building up positive online reviews. This, combined with services that meet the expectations set by the business, help to build that business and bring in good will from the consumer. Word of mouth advertising is certainly enhanced with the global reach of the internet.

3.    Local businesses can further integrate their brand through online and offline marketing with design. The layout and décor of a storefront location can match the online or mobile website of the firm. Copy provided online can easily include key phrases and slogans that sales reps use in the store and on the phone.

While many firms show concern over the obvious divisions of the organization between the real life deliver and online presentation, those that move quickly and plan appropriately can provide a stronger, better presence. This helps to define the company to existing and potential customers. The act of bringing it all together can take a bit of practice, but properly done is more than worth of any initial investment.

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Chris Moreno

Cameron Corniuk
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