(PRWEB) June 26, 2013
This month computer geeks from across the country filed in to the presentation hall at the Hilton Hotel in Auckland, New Zealand. The lights dimmed, the stage was illuminated with the traditional Google colours and Google Engage commenced. The Google Engage program is designed to help digital companies master Google tools and the art of digital marketing. David Booth, a Founding Partner and Principal Consultant at Cardinal Path, opens the floor with an impressive presentation touching on the latest AdWords product updates and trends. A short tea break proceeded where participants jumped at the opportunity to take silly photos in the Google photo booth that was brought to the event. The presentation resumed with a thorough lesson in the art of sales and making the most out of leads to grow the business. Tips from using keyword planner and image extensions to lead capture tools and best product management, Google Engage goers soaked up the information and prepared for the afternoon session where they broke up into groups and presented mock pitches to each other.
Typically at these Google Engage events the presenters come with a full day's worth of insider information to share with the inquisitive attendees, but this Engage session took a different turn of events and they structured a question and answer session with two of New Zealand’s respected digital company directors who have first-hand experience in establishing and running digital businesses in Auckland, New Zealand. The spotlight focused in on Richard Conway of Pure SEO and Duncan Shand of Young and Shand. David Booth fired questions away that allowed them to explain how they have decided to sketch their business model out. Everything from how they manage their Facebook page to tips they use to recruit the right people to breathe life into their company.
Some might be surprised that the director of an SEO Auckland based company was called to the stand at a Google conference with the notion that SEO companies are not the typical ‘friend’ of Google, the search engine giant. Richard Conway demonstrates that when an Search Engine Optimisation company focuses its efforts in ‘white hat’ practices and invests time in learning how to provide their services while adhering with Google’s guidelines, success can follow. Google Engage presents the digital community within New Zealand with a great opportunity to learn from each other and network while discovering more about Google’s most recent updates and modified tools.