Non-native English speakers are more likely to use a mobile device as their primary method of accessing the Internet and the rates of smart phone adoption for U.S. Asian (67%) and Hispanic (57%) populations outpaced other demographics in 2012.
Sunnyvale, CA (PRWEB) June 27, 2013
Boopsie for Libraries, the leading mobile solution for public libraries and academic libraries worldwide, announced today that their native app platform now enables libraries to translate content into many non-English languages. This functionality enables non-native English speakers in a library’s local service area to easily navigate to their native language within a library’s mobile app in order to search the library’s catalog, locate branches, ask a librarian questions, view a calendar of events and check out books on their mobile devices with just the click of a button.
“Innovative libraries are always trying to better serve the unique needs of their local community. They can increase awareness, engagement and more regular use of their services by translating popular and important information into the native languages of those in their community,” said Boopsie for Libraries CEO Tony Medrano. “In 2013, 82% of smart phone users’ time interacting with media will be via mobile apps. Non-native English speakers are more likely to use a mobile device as their primary method of accessing the Internet and the rates of smart phone adoption for U.S. Asian (67%) and Hispanic (57%) populations were significantly outpacing that of all other demographic groups in 2012. The most effective community outreach is clearly done in the native language of a new community member and on the mobile device that they already use.” Medrano has been recognized by Hispanic Business Magazine as one of the “100 Most Influential Hispanics”, was a finalist for their Entrepreneur of the Year Award in 2003 and taught in the New York City Public Schools serving a large number of non-native English speakers.
Libraries Engage Local Communities Best in a Patron’s Native Language and Mobile Apps Extend Their Reach
“We hold a deep commitment to being responsive to the communities we serve. Our ‘We Speak Your Language’ approach provides information and resources to community members in Spanish, Russian, Vietnamese and Chinese. Boopsie has been a fantastic partner for us to enable this service,” explained Jeremy Graybill, Marketing and Communications Director at Multnomah County, Oregon Library, the second busiest library in the United States. “Translating our mobile app into Russian and Spanish helps support our mission of being the best public library district for the communities we serve, including the Russian and Spanish-speaking members of our community,” added Jill Corrente, Supervisor of Website Systems at Arapahoe Library District in Englewood, Colorado.
Boopsie is rapidly changing the way libraries look at their mobile presence by taking a more strategic approach to delivering content beyond the library catalog to users when and where they need information via custom-branded mobile apps on any mobile device. More than 2500 public libraries and academic libraries use Boopsie’s innovative application platform to reach their diverse local communities.
Boopsie will be demonstrating the multilingual capabilities of their mobile apps for libraries and the new features of their custom-branded native apps for public libraries and academic libraries at Booth 555 at the American Library Association Annual Conference and Exhibition in Chicago from June 27-July 2, 2013.
Founded in 2006 in Silicon Valley, Boopsie is the industry-leading mobile solution for over 2500 public and academic library locations worldwide. Customers include Seattle Public Library, Los Angeles Public Library, University of Toronto, Brown University, University of Gent in Belgium and University of Auckland in New Zealand. Boopsie’s custom-branded native apps are affordable, easy to deploy and maintain, and enable libraries of all sizes to quickly and easily meet the rapidly changing needs of their patrons with world-class performance. Boopsie’s solutions are fully hosted and all apps are downloadable on mobile devices including Android, BlackBerry, iOS (iPhone, iPod Touch, iPad), J2ME, Palm, Symbian Series 60, Windows Phone 8, Windows 8, Windows Mobile and Kindle Fire. Boopsie’s innovative mobile applications also support browser-enabled devices. For more information on Boopsie’s mobile solutions for public and academic libraries, please visit http://www.boopsie.com/library.