Melbourne, Australia (PRWEB) June 29, 2013
The First Aid Training and Certification industry in Australia has benefited from mostly positive conditions over the past five years. According to IBISWorld industry analyst Ryan Lin, “while many downstream markets have been affected by turbulent conditions, the industry has held firm.” The diversity of the industry's client base has allowed it a degree of protection against downstream fluctuations, as have regulatory requirements imposed by the Federal Government. Industry revenue is expected to grow at an annualised 1.7% over the five years through 2012-13, to total $361.8 million. The Australian economy is in the midst of an upturn, with business and consumer confidence recovering. A scare from the forecasted impending collapse of the burgeoning resource sector has lessened as resource prices return to parity. As a result, the industry continues to strengthen.
Revenue growth has been stronger in the past few years due to the recovery of downstream industries since the global financial crisis. “Niche category first aid training has also gained momentum, especially as the recovery in downstream markets is accompanied by growth in population and total expenditure on health,” says Lin. The First Aid Training and Certification industry has a medium level of concentration, with three major players: St John Ambulance Australia Inc, Australian Red Cross Society and Royal Life Saving Society - Australia.
Over the coming five years, the industry will begin to get a taste of growth pressures from a range of sources including competition and safer working conditions. Competitive pressures from other delivery methods, including online courses and educational institutions, will continue to build a stronger front against industry establishments. The industry will fight back with increased penetration rates in business in-house training. IBISWorld expects that competitive pressures will mostly affect the consumer market segment, with the increased ease of access to the likes of internet first aid trainers and online courses more of an attraction to individual consumers.
For more information, visit IBISWorld’s First Aid Training and Certification report in Australia industry page.
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IBISWorld Industry Report Key Topics
Firms in this industry teach emergency treatment procedures that are administered to an injured or sick person before professional medical care is available. Industry operators may also provide certification to assure qualification to perform first aid. The industry does not include online courses, academic schools, colleges and universities.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Basis of Competition
Barriers to Entry
Technology & Systems
Regulation & Policy
About IBISWorld Inc.
Recognised as the nation’s most trusted independent source of industry and market research, IBISWorld offers a comprehensive database of unique information and analysis on every Australian industry. With an extensive online portfolio, valued for its depth and scope, the company equips clients with the insight necessary to make better business decisions. Headquartered in Melbourne, IBISWorld serves a range of business, professional service and government organisations through more than 10 locations worldwide. For more information, visit http://www.ibisworld.com.au or call (03) 9655 3886.