Absolute Digital Media Reviews Impact of Penguin 2.0

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Following the results of a new study published in Econsultancy, suggesting that Google has been looking to show more diverse results, the online marketing specialists at Absolute Digital Media have reviewed the effects of Penguin 2.0.

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A total number of 1,323 sites were said to have lost their results, with 451 of these losing more than 50% of their results

The article, 10 Interesting Digital Marketing Stats We’ve Seen This Week, published 21st June in Econsultancy reveals there are now, on average, 34.7 unique domains per 100 results since the update. A total number of 1,323 sites were said to have lost their results, with 451 of these losing more than 50% of their results. Now, an internet user typing in a search query will be presented with 52% of new domains. It was also discovered that 8,892 domains that hadn’t previously ranked were now doing so. However, in the midst of this, Google has been accused of “sacrificing quality in return for greater diversity.”

The search marketers at Absolute Digital Media are committed to researching the latest updates and developments within Google’s algorithm. The work the team carry out to improve their clients’ visibility online naturally revolves around the actions of Google, so the latest findings were of great interest to the team. A representative shares their thoughts on the subject.

“As a digital marketing agency, it is important to be adaptive to things like algorithm updates. Google is constantly making small changes to the way it ranks sites. To make sure our clients continue to enjoy their first page positions, we always make sure we’re on top of these changes, changing and adding elements to their campaigns and testing these along the way.”

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement, content marketing and web design. Fusing market intelligence with creativity, their aim is to deliver digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channels are most effective to communicate them and making sure that they reach the right people at the right time.

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Ben Austin
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