Rowlands Pharmacy supports Royal Pharmaceutical Society initiative to encourage use of social media

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More pharmacists to use social networking to improve online presence

Rowlands Pharmacy

UK pharmacists are being told to embrace the professional use of social media by the Royal Pharmaceutical Society (RPS) in a bid to boost their engagement – with Rowlands Online Pharmacy fully backing this campaign.

As part of the new strategy to increase user interaction, the organisation has come up with a set of tools and information that will allow pharmacists to understand and use the likes of Facebook and Twitter accordingly – including a starter’s pack to blogging, an introduction to microblogging platform Twitter as well as a guide to the legalities involved in social media.

Rowlands Online Pharmacy’s internet pharmacy manager, Rod Grundy, said: “This is an excellent proposal organised by the professional body – and highlights the importance of the digital era. More and more businesses are recognising the benefits of social networking, and we think it’s fantastic that expert advice can be dispensed on the world’s most popular channel – social media.”

Put together with the help of a social media expert panel (including senior pharmacist at NHS England, Jonathan Mason and RPS chief executive Helen Gorden), the guidance hopes to recognise that “a more cohesive and informed pharmacy profession can offer patients better, safer care”.

“There’s been an increase in people self-diagnosing themselves, often going down the digital avenue and searching for symptoms online,” added Grundy. “But quite often, the majority of information out there is not written by professionals – which is why it’s helpful that we finally have a trustworthy system in place for patients to speak to medical experts directly.”

Additionally, the new social media best practice advice for pharmacists has now been updated to meet the latest guidelines of the Royal College of General Practitioners (RCGP) – launching a social media highway code for UK doctors back in 2012.

Catering to the needs of the local community both online and offline, Rowlands Pharmacy is one of the country’s most reputable names – offering a selection of innovative pharmaceutical solutions. One such product that has enjoyed significant use this summer is the diet plate – helping people count calories by use of this clinically proved weight loss method. By enjoying a balanced diet through portion control, people have been able to lose weight healthily whilst also control Type 2 Diabetes.

Looking for a leading pharmacy that provides a huge range of health products as well as a prescription collection service? From managing embarrassing conditions to the pharmacy’s very own Rowlands stop smoking aids, find it at http://www.rowlandspharmacy.co.uk today.

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