Demand for Disney Princess costumes in general has steadily increased since the show’s debut in January earlier this year and is currently this year’s most-watched cable series among young girls.
(PRWEB UK) 28 June 2013
Disney Princess costumes have always been the most popular dressing-up choice for young girls, and Disney’s new TV show ‘Sofia the First’ is a great opportunity to add lots of exciting new characters to the fancy dress range. ‘Sofia the First’ stars Ariel Winter as the titular princess Sofia, a young girl learning how to be a princess; assisted by many classic Disney Princesses such as Cinderella, Snow White, ‘Beauty and the Beast’s’ Belle and Rapunzel – as well as newer additions to the Disney Princess line-up like ‘Brave’s’ Merida.
Young princess Sofia was introduced by Disney in the TV movie ‘Sofia the First: Once Upon a Princess’ which premiered on Disney Channel on November 18th 2012. The movie earned 5.2 million viewers on its release day and has since spawned a highly successful TV series that debuted on January 11th 2013. Sofia, the youngest Disney Princess thus far, has become an instant hit among preschoolers and young girls, with the TV series smashing records to become the most watched girl’s TV series this year. With such big success in a short space of time, Sofia has now made her way into the world of books, toys and fancy dress – becoming a World Book Day favourite with young girls.
Sales Director of Mega Fancy Dress, Natasha Amin says: “The series is built around new Disney Princess Sofia, helping to teach girls important life lessons. Thanks to the series’ extensive roster of classic Disney Princesses, it has got the attention not just of young girls, but mothers too! Demand for Disney Princess costumes in general has steadily increased since the show’s debut in January earlier this year. Sofia is currently this year’s most-watched cable series among young girls and with such success we are expecting huge sales for our officially-licensed Disney Princess Sofia costume range.”
Mega Fancy Dress currently stocks a huge variety of Disney costumes consisting of probably every Disney Princess you can think of, for both adults and children to accommodate all ages, sizes, budgets and tastes. Mega Fancy Dress is constantly expanding and updating their deep costume range, and will launch the new officially-licensed ‘Sofia the First’ costume range very soon.