New York, New York (PRWEB) June 27, 2013
BlueCava (http://www.bluecava.com), the leader in multi-screen association technologies used by digital and mobile advertising platforms, today announced that Andres Corrada-Emmanuel has joined the company as Chief Data Scientist.
Corrada-Emmanuel is a veteran Adtech machine learning expert and strategist. In his new role, he will be responsible for advancing BlueCava’s powerful statistical analytics technologies behind the core SaaS Association Platform, and other BlueCava products.
Andres brings 18 years of experience in statistical modeling and machine learning with significant knowledge in the Adtech space. He has worked deeply in academic institutions as well as in highly dynamic Adtech startups. Most recently Andres headed optimization at Nanigans, a high scale SaaS-based RTB, Creative and Predictive Lifetime Value Platform, for Performance Marketing on Facebook, accessed across multiple devices. Prior to that Andres led optimization at DataXu, a leading SaaS based demand side platform and data platform for multi-channel media buying enterprises.
“Andres is a fantastic addition to BlueCava. He has deep experience in information extraction, document retrieval, pattern recognition, and uncertainty management in online advertising, and understands all areas of digital data systems. Andres has made significant contributions for the best RTB Adtech companies, and has authored several patents in machine learning, speech recognition and polarimetric imaging. He is a real addition to our team and technology. We are excited and lucky to have him”, said Michael Darviche, CEO of BlueCava.
“It is an exciting time at BlueCava, as our multi-screen association platform is being adopted by top Brands, Agencies, DSPs, Ad Networks, and Ad Exchanges. Andres is an expert in our field, and he recognizes the unique value BlueCava’s platform can bring to enable Adtech players to optimize marketing and transactions, across mobile, video, social, POS and other channels. We are thrilled to have him join the team”, said Brian R. Smith, Managing Director of S3 Ventures.
Andres graduated with a BS in Physics from Harvard and a Ph.D. from The University of Massachusetts at Amherst.
BlueCava provides an innovative data, analytics and technology SaaS platform to enable targeted digital advertising, measurement and commerce, across multiple screens and digital channels. Our statistical-based Association platform provides digital media buyers and sellers with greatly improved digital ad effectiveness.
BlueCava's licensed technologies, in a privacy-compliant fashion, identify and associate unique devices at scale, including desktop computers, mobile phones, tablets, set-top boxes and is protected by over a dozen US and international patents.
BlueCava is based in NYC and Irvine, CA. For more information, visit us online at http://www.bluecava.com.