Contours Announces First All-in-One Convertible Stroller

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Innovative stroller introduced by industry leader Kolcraft.

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"Bliss is an excellent option for babies and toddlers up to 40 pounds. It touts a range of unique features," said Tom Koltun, president of Kolcraft.

Contours recently introduced bliss™-- the first all-in-one convertible pram, carrycot and stroller--offering a dynamic balance of practical function and modern style. Contours offers pioneering products like the new convertible stroller to address the needs of parents.

The Contours bliss is the only stroller that can convert from a pram to a take-away carrycot and to a stroller. The lightweight stroller weighs just over 20 pounds and includes the following functions:

  •     Car seat adaptor: Infant car seat adapter is compatible with more than 20 different infant car seats; for a complete list, visit
  •     Pram: In the pram mode, bliss features a padded infant insert, ensuring comfort during travel.
  •     Carrycot: Removing the pram from the stroller allows parents to transport a sleeping baby with ease.
  •     Stroller: A unique design allows easy conversion from pram to stroller seat as infants grow.

Tom Koltun, president of Kolcraft, explained the many benefits of the new stroller. "Bliss is an excellent option for babies and toddlers up to 40 pounds. It touts a range of unique features, including a reversible seat that lets a child face forward or face back toward parents, depending on changes in the environment and individual preferences. Plus, it's a reliable choice; the stroller recently is recognized as a Silver NAPPA award winner and is JPMA-certified for safety."

The Contours bliss ($399.99) is available on,, and

About Kolcraft – Kolcraft is a family owned and operated baby product manufacturer with roots dating back to 1946. The company’s product list has grown to include crib mattresses, baby strollers, activity centers and baby walkers, bassinets, training pottys and more. In addition to the Kolcraft brand, the company also partners with leading brand names such as Jeep®, Sesame Street®, Contours® and Sealy® to produce a variety of children's products to serve leading industries. Kolcraft offers seven distinct brands under the same family operation. For more information, visit

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