Conversation Partners with Squiddledee for Public Relations Campaign

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Marketing agency to build social platforms, grow awareness about tie brand.

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The company’s social media platforms will be influential for bolstering Squiddledee and educating new consumers about the brand.

New York-headquartered marketing firm Conversation will be working with Squiddledee, a men’s neckwear brand, to launch the brand’s social media platforms and gain exposure for the brand while reaching new consumers. The tone and dialogue will be conversational, encouraging customers to participate in promotions, have their fashion questions answered and develop a relationship with the brand.

“We are excited to be working with Squiddledee, a brand that brings a fresh perspective to men’s fashion,” said Frank O’Brien, Founder of Conversation. “The company’s social media platforms will be influential for bolstering Squiddledee and educating new consumers about the brand.”

Squiddledee launched its first collection several seasons ago, but this summer is when Squiddledee will make its big debut. The company is reaching new audiences by developing the tone and personality that is unique to Squiddledee, highlighting what makes the brand stand out from its competitors. In addition, Conversation will be partnering with publications and offering exclusive blogger giveaways that will capture the many stories of the Squiddledee brand.

The social platforms for Squiddledee each have a different purpose. Facebook is the best place to stay informed about special promotions and gain access to insider coupon codes, whereas Twitter offers a continuous, two-way dialogue with customers. Instagram and Pinterest are visually driven, allowing Squiddledee to creatively share collections and feature the day-to-day behind the scenes of the company.

“Social media will help us create a voice for the brand on a national level,” said Noelle Kowalczyk, Founder of Squiddledee. “We are excited to introduce Squiddledee ties to a larger audience and to share with them why Squiddledee ties are the Ultimate Conversation Starter™.”

About Squiddledee & Company
Squiddledee & Company is a young design and manufacturing house specializing in fine men’s neckwear. The brand was created by two sisters (both lawyers) who got tired of seeing the same boring ties on their friends and business associates. Squiddledee Ties are inspired by the men in their lives and made in the U.S.A. – in Brooklyn, New York. They are crafted from the finest imported silks, constructed with double interlinings so that they make a nice knot, with tipping that extends the full length of the tie. Each Squiddledee Tie is the product of painstaking attention to quality, detail and design.

About Conversation, LLC
Conversation embodies the best components of traditional, new and emerging agencies. The agency is defined by its ability to view and evolve campaigns holistically. Conversation provides clients with custom solutions – everything from strategy and creative to development and execution. They boast a strong client list, which includes SVEDKA, Tom Ford and Nordstrom.

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Lisa Glover
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