We are already one of the largest interfaces between consumers and nightlife establishments. Solidifying our presence in almost all major college towns through this partnership will help us become a nationwide household name by next summer.
Chicago, IL (PRWEB) June 26, 2013
SceneTap, a technology company that provides hospitality and nightlife venues with consumer behavior insights, has announced its most aggressive expansion plan to date. Through a partnership with Olympia Media Group, a content and marketing company that targets major university markets, SceneTap will look to expand its service into over 100 total markets by next year.
SceneTap and Olympia Media Group will focus first on adding the universities of Michigan, Michigan State, Ohio State, Purdue, Iowa, Kansas, Florida State, Alabama and Missouri, as well as servicing existing markets in Texas, South Carolina, Florida, Georgia, Indiana and Wisconsin.
“SceneTap is finally positioned to scale into every market,” said Cole Harper, CEO and co-founder of SceneTap. “College towns make the most sense for rapid growth because we can hit a critical mass of business clients and social media users very quickly, especially with this partnership in place.”
Olympia Media Group creates niche content targeting college students through print and Web-based media and is best known for The Odyssey, a print publication with exposure in more than 85 college markets. Olympia has pre-existing relationships with each university’s student body, Greek community and local businesses and can connect those relationships to SceneTap.
“Olympia will serve as an extension of SceneTap into college markets,” said Evan Burns, founder and CEO of Olympia Media Group. “Not only are we offering SceneTap to our local advertising partners, but we will also be running SceneTap’s college marketing campaign with a hyper-local strategy. Our goal is to bring an innovative marketing service to our local partners while providing valuable information to our audience.”
SceneTap supplies bars, lounges and nightclubs with automated, real-time intelligence on foot traffic and demographic patterns within the establishments. This unique content, particularly data on crowd size, gender and age, can also be presented in real-time to consumers through SceneTap’s website and mobile applications. SceneTap’s social media service also serves as a marketing platform to draw new and loyal customers to each venue.
“We are already one of the largest interfaces between consumers and nightlife establishments,” Harper said. “Solidifying our presence in almost all major college towns through this partnership will help us become a nationwide household name by next summer.”
SceneTap is a data technology company that provides real-time foot traffic and demographic analytics for nightlife and hospitality businesses. Its website and mobile applications provide consumers with real-time information related to nightlife establishments in a given city, including how many people are at a venue, the male-to-female ratio and the average age of everyone inside. Since launching in July 2011, SceneTap has acquired more than 350,000 users and showcases more than 70 Chicago bars. The company will soon feature Boston nightlife and complete a rollout of over 40 St. Louis bars. To explore all that SceneTap has to offer, visit scenetap.com or download the free iOS or Android application.
About Olympia Media Group
Olympia Media Group, founded in 2009, began at Indiana University with their first issue of The Odyssey. Since then, Olympia has been or will be producing content in 85 college markets by Spring 2014 in print, web, mobile and tablet platforms. To learn more about Olympia Media Group or The Odyssey, go to olympiamediagroup.com.