New Research Report Highlights Embedded Video in Email as Growing Marketing Trend

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VideoEmail releases research report showing that marketers embedding video in email campaigns experience higher sales, clickthrough rates, and overall email engagement metrics.

VideoEmail, Inc, the leading provider of embedded video solutions for email marketers, today announced the release and general availability of a new comprehensive research report on the topic of Embedded Video in Email (EVE).

“Embedded video in email is a widely misunderstood subject within the email marketing industry,” said Justin Foster, Founder and General Manager of VideoEmail. “We felt it was important to engage with a neutral third party market research firm to analyze the state of the industry and present marketers with actionable data in order to determine whether embedding video within email made sense for their own programs.”

To compile the research, VideoEmail engaged The Relevancy Group, a leading market research firm, to interview end users and analyze data across a spectrum of email marketing activities. Six-hundred VideoEmail users were polled and dozens of email marketers provided specific results achieved by embedding video in email. Among the conclusions highlighted by the research:

  •     61.4% of all B2C email recipients are now capable of rendering embedded video directly within the email message.
  •     Smartphone and tablet growth is driving adoption of embedded video in email
  •     25% percent of email marketers are now using video in their email marketing program

David Daniels, Co-Founder and CEO of The Relevancy Group, was able to uncover specific examples of senders driving better email marketing performance as a direct result of adopting embedded video in email. Among the findings:

  •     26% lift in sales
  •     50% higher clickthrough rate
  •     10% increase in overall email engagement
  •     55% increase in revenue per email delivered

“Embedded video in email has always made sense in theory,” said Daniels. “It is a tactic used to differentiate messages within the inbox, create a more dynamic email experience, and drive the number of recipients watching video,” he said. “This research confirms what some have suspected for some time: after years of incubation, the time for embedded video in email has arrived.”

To download a copy of the research report, visit http://www.videoemail.com/whitepaper-request/.

ABOUT VIDEOEMAIL
VideoEmail is video in email. Done right. Finally, B2C senders can safely embed video in email while reaching up to 75% of all openers with true embedded video. Bring messages to life, drive higher recipient engagement, and increase video views with fully embedded video in email – all without the drawbacks that held back video in email for years. To learn more about VideoEmail, visit http://www.videoemail.com.

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