New York, NY (PRWEB) June 27, 2013
Today, popular cloud computing portal CloudTweaks announced the formal launch of its White Paper Development and Lead Generation Program, through which they will engage clients from the high-tech industry to develop information pieces that will then be promoted through the CloudTweaks website, newsletters (20,000-plus subscribers in last 18 months), and social media. The dissemination of these information pieces will help in the marketing efforts of these client companies by furthering trust and credibility through the delivery of valuable knowledge.
According to CloudTweaks Custom Content Director, Sourya Biswas, the program’s initial soft launch in April immediately saw encouraging numbers. "We take great care to promote only those assets our readers will find beneficial. This focused approach has resulted in very high response rates and thousands of leads for our clients," Biswas said. "We have seen this marketing approach generate very high ROI for our clients, since it delivers knowledge and furthers the power of word-of-mouth marketing, which is so crucial in an age of ubiquitous messaging. We are happy to offer this service formally to our clients."
The White Paper program comes on the heels of a highly successful "special publication" campaign that CloudTweaks undertook with Fortune magazine in June 2013, and which was renewed for November 2013, in which CloudTweaks coordinated a major custom section focused on cloud computing.
"We recognize the importance of keeping our readers up-to-date on fast changing business technology, and we can think of no-one better suited to help us deliver accurate and understandable content than CloudTweaks," said Newell Thompson, VP of Time Inc. Content Marketing & Strategies.
Established in 2009, CloudTweaks (http://www.cloudtweaks.com) is recognized as an authority in cloud computing and one of the fastest-growing cloud resources on the web. Among others, it counts Dell, Avaya, VMware and HP as clients. The site publishes contributions by their own writers as well as authors from around the globe including CEOs, CIOs, technology bloggers, and cloud enthusiasts. The site offers in-depth articles, interviews, event listings, whitepapers, infographics and much more.
Fortune magazine, founded in 1930 and published by Time Inc., is a global leader in business journalism with a domestic circulation of over 850,000 and a global readership of nearly 5 million. Their marquee franchises include the Fortune 500 ranking and 100 Best Companies to Work For list.
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Director, Custom Content
Associate Project Manager, Custom Content