Lone Star Announces TruPredict™ - The Right Answer for Price to Win

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The contraction in the defense market coupled with a greater emphasis on price is driving up competitive intensity. Lone Star has gained a reputation for delivering insightful competitive analysis and accurate Price to Win recommendations that drive competitive advantage.

Our Price to Win solution has shown time and again our ability to collect insightful competitive intelligence and convert that information into high reliability, actionable predictions.

The contraction in the defense market coupled with a greater emphasis on price is driving up competitive intensity. More pursuits are now being deemed "strategic" by companies and many of these opportunities are “winner take all” awards. These circumstances are driving competitors to reevaluate their approach to intelligence collection and pricing. Lone Star has gained a reputation for delivering insightful competitive analysis and accurate Price to Win recommendations that drive competitive advantage. It is a key reason why Lone Star is selected for what clients consider "must win" strategic engagements.

The cornerstone enabler of Lone Star’s success is the TruPredict™ tool. TruPredict is a purpose built Price to Win tool that enables Lone Star to natively address uncertainty while effectively integrating diverse sets of market, client and competitive data. The tool is built utilizing the market leading TruNavigator™ decision analysis engine and delivers insight not possible with other tools such as Microsoft Excel, Oracle’s Crystal Ball or Palisade’s @RISK.

"Our Price to Win solution has shown time and again our ability to collect insightful competitive intelligence and convert that information into high reliability, actionable predictions. Just as importantly, our processes, tools and data are transparent to our clients ensuring that we convey confidence in our predictions as well as the right answer," said Matthew Bowers, Lone Star’s VP, Corporate Development. "TruPredict enables clients to visualize the results and quickly analyze alternatives, including looking at the sensitivity of any element in the model. Because the evaluations and trade-offs can be executed in minutes, client executives gain significant insight into how to competitively position themselves," Bowers noted.

The value of the Lone Star approach is enabled by how the competitive intelligence process and data are integrated with and, processed by, the TruPredict tool. The data is utilized to simulate the outcome of a virtual competition 50,000 times. These outcomes deliver a robust understanding of the competitive situation and identify where critical uncertainty resides within the competitive framework. The uncertainty is then systematically reduced to the extent practical delivering the critical answers Lone Star’s clients require.

About Lone Star

Lone Star has built a strong reputation with its clients for delivering insightful analysis, advice and support that leads to improved operational performance, monetary savings and risk reduction. Headquartered in Dallas, Texas, Lone Star has gained international recognition for its decision analysis and business modeling, by providing advisory services that address a client’s most complex, mission critical challenges. Lone Star’s roots lie in the development, fielding and support of complex technologies and programs for the Department of Defense and commercial enterprises in the telecommunications and technology markets.

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Matthew Bowers
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