HindSite Software Releases Snow Industry Benchmark Report

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Report reveals results of comprehensive survey of more than 300 snow contractors.

Snow Industry Benchmark Report

Download the Snow Industry Benchmark Report at http://www.hindsitesoftware.com/2013-snow-industry-benchmark-report.cfm

The Snow Industry Benchmark Report contains information that will help snow contractors better understand what their snow removal competitors are thinking and how to proactively act to gain a competitive advantage.

According to the recently released Snow Industry Benchmark Report, the 2012/2013 snow season was a relatively good year for the typical snow contractor. In fact, 77% of survey respondents indicated that their snow revenue had grown when compared to the 2011/12 snow season. A remarkable 38% saw their revenue increase by 20% or more over the previous year.

The problem, though, is that weather determines how profitable a season will be. Snow contractors rely heavily on snowfall, so much so that 44% indicated that the weather was their biggest external threat, compared to 25% who saw their competitors as a threat, and 18% that indicated the economy was their biggest threat.

These findings are reported in the 2013 Snow Industry Benchmark Report recently released by the premiere snow removal software vendor, HindSite Software. The report is the culmination of a month-long surveying effort and reflects the challenges and outlook expressed by hundreds of survey respondents who provide snow removal services.

“Our goal in this project was to deliver information that would help snow industry businesses understand where they stand in relation to their competition, “ explains HindSite’s marketing manager, Chad Reinholz. “The Snow Industry Benchmark Report contains information that will help snow contractors better understand what their snow removal competitors are thinking and how to proactively act to gain a competitive advantage.”

Among the key findings:

  •     Though margins vary quite a bit, the snow industry can see impressive margins. 17% of contractors reported margins in excess of 40%.
  •     There are further signs of optimism, with more than 90% expecting the economy to improve or stay the same, and 64% expecting to increase spending on equipment and software in 2013.
  •     For the typical snow contractor, snow revenue represents less than half their revenue. Though there is a small segment (5%) who indicate snow revenue is 100% of their business revenue.
  •     Accounting software is nearly ubiquitous, with QuickBooks being the primary software solution for the snow industry.
  •     Half of those surveyed plan to raise prices in 2013.

“With increasing fuel prices and a better economy, many snow contractors are looking to raise their prices to improve profitability, especially after weathering a couple low-snow years,” Reinholz said.

To coincide with the release of the survey, HindSite recently released significant updates to their snow removal software solution. The solution now features:

  •     Better snow contract management features that make it easier to bill, manage and renew snow removal contracts.
  •     Tools that help snow professionals route their crews and trucks more efficiently.
  •     A complete electronic paper trail that protects businesses from frivolous lawsuits
  •     And more features that improve communication from the office to the field and to customers

The Snow Industry Benchmark Report is available free at http://www.hindsitesoftware.com/2013-snow-industry-benchmark-report.cfm. HindSite will also be presenting a webinar related to the findings titled 8 Things We Learned From the Snow Industry Benchmark Report at 1 p.m. Central on Thursday, July 11. Visit https://www4.gotomeeting.com/register/743360631 to register.

About HindSite Software
HindSite Software has helped contractors better manage and grow their business with field service software since 2001. Initially designed as irrigation software, HindSite today assists service businesses with scheduling and billing, contact and contract management (e.g. field service CRM), field data collection, and invoicing in QuickBooks®, Sage Peachtree®, and Simply Accounting®. This paperless field service management software has been proven to increase efficiency and organization, meaning greater profit potential with less administrative time.

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Chad Reinholz
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