eTrigue Expands Derived Web Visitor Data in DemandCenter Marketing Automation

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Searchable, historical inferred web visit data boosts marketers’ ability to discover useful prospect information

eTrigue Marketing Automation

eTrigue

The history is fully searchable across the life of a prospect, making it easy to leverage that history to identify competitors, spot changes at key accounts, reduce required form information early in the engagement, and route leads more effectively.

eTrigue® Corporation (http://www.etrigue.com), the ease-of-use leader in marketing automation software-as-a-service (SaaS), announced enhancements to eTrigue DemandCenter® that make it easier for marketers to leverage anonymous and known-visitor data captured during every website visit. Derived prospect visit data is captured during web visits and includes referring URL, search terms used, and the company name, city, state, postal code and area code associated with the location of a prospect when they visit a website. eTrigue DemandCenter records and retains data for all prospect visits, rather than just first one, providing a more complete chronicle of an individual prospect’s history, and insight into those visiting under assumed identities.

“A common practice by online marketers has been to collect derived data on a prospect’s first visit only,” said Jim Meyer, vice president and general manager of eTrigue. “DemandCenter now records all derived data for every unique visit and stores it along with page views and asset downloads. The history is fully searchable across the life of a prospect, making it easy to leverage that history to identify competitors, spot changes at key accounts, reduce required form information early in the engagement, and route leads more effectively.”

Instant access to this derived data makes it easy for marketers to run specific campaigns that require accurate knowledge of derived location or company name during a specific time-frame. This data can be used to minimize the number of required questions in forms, which increases form completion rates. Derived data also helps marketers accurately score leads and can determine the source of visitors to your site who are registered under assumed identities. Competitors can be quickly found, even if they are not currently viewing your site from their business location.

Sales professionals can use the location data to make more accurate territory assignments. Search-term visibility and derived referral URL reveal the precipitating action of a prospect’s visit, encouraging a first sales call that is relevant to the prospect.

About eTrigue Corporation

eTrigue is a leading provider of marketing automation SaaS products that accelerate the way marketing and sales teams generate qualified leads and close sales. The DemandCenter marketing automation platform is consistently rated as easiest to use and helps marketers build more successful demand generation programs that target, nurture and qualify prospective customers based on their digital biography, and give sales teams the real-time sales intelligence they need to identify, prioritize and effectively interact with prospective customers. For more information please visit http://www.etrigue.com or call 1-800-858-8500.

eTrigue, DemandCenter, SalesPro, Intelligent Demand Generation and Marketing Automation for the Rest of Us are trademarks or registered trademarks of eTrigue Corp.

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Tony Tissot
Etrigue
(408) 490-9818
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