hybris Announces Integration with Responsys on hybris Extend

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Integration enables customers to better manage and execute marketing campaigns and improve the quality of relationships across multiple channels

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hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal analyst firms, today announced that it will partner with Responsys Inc. (Nasdaq: MKTG), a marketing cloud software and services leader, to offer new e-commerce related attributes for targeted marketing campaigns. Available on the hybris Extend marketplace, the integration will also provide marketers with the ability to better manage relationships across multiple channels. This is an increasingly important requirement as consumers expect more than ever to be able to seamlessly interact through any touchpoint – online, mobile, call centre or sales representative.

The integration between Responsys and hybris Commerce Suite provides new commerce features and functionalities, including:

  • New omni-channel commerce related attributes for targeted marketing campaigns to enable more strategic marketing segmentation and decisions
  • A customisable management console, offering a toolset for administrators to manage and schedule the integration of hybris data to Responsys, accelerating time to value for customers
  • The ability to automatically set and deliver user preferences and changes in online customer records, seamlessly integrating with the most current data in Responsys

These capabilities provide companies with pre-built integration from two market leading companies.

“Consumers’ expectations are evolving radically and they can now choose which marketing messages they receive, when, where, and from whom,” explained Steve Krause, Senior Vice President of Product Management, Responsys. “To address these changing demands, the best marketing companies in the world are reshaping their entire strategies and marketing mix towards online and relationship-based marketing. They’re using technology not only to extend reach, but also to build lasting, individual relationships with consumers.”

“The integration of hybris Commerce Suite with Responsys allows marketers to take this strategy to the next level,” continued Patrick Finn, Vice President of Channels, Americas at hybris. “It provides them with a best in class commerce suite which will optimize the execution of their marketing campaigns, maximize their success and ultimately provide a highly relevant and seamless interaction with the customer on every touch point, every time.

“We are very pleased to have Responsys as the newest partner in our hybris Extend partner ecosystem", concluded Finn. “The company offers a best in class marketing platform, and this integration will further accelerate time to value for hybris customers."

The integration of hybris Commerce Suite with Responsys was done in conjunction with certified hybris partner Pragiti, a consulting and technology services company delivering hybris based e-commerce solutions to the global markets.

“Online businesses running on hybris have already demonstrated their strategic foresight; they already use the best omni-channel Commerce solution to engage with their customers. The hybris integration with Responsys will now extend that engagement by allowing them to seamlessly execute personalized marketing campaigns across all digital channels. Pragiti is happy to be the partner to enable this integration”, said Praveen Pahwa, Founder & CEO at Pragiti.

About hybris
hybris helps businesses on every continent sell more goods, services and digital content through every touchpoint, channel and device. hybris delivers "OmniCommerce™": state-of-the-art master data management and unified commerce processes that give a business a single view of its customers, products and orders, and its customers a single view of the business. hybris' omni-channel software is built on a single platform, based on open standards, that is agile to support limitless innovation, efficient to drive the best TCO, and scalable and extensible to be the last commerce platform companies will ever need. Both principal industry analyst firms rank hybris as a “leader” and list its commerce platform among the top two or three in the market. The same software is available on-premise, on-demand and managed hosted, giving merchants of all sizes maximum flexibility. Over 500 companies have chosen hybris, including global B2B sites W.W.Grainger, Rexel, General Electric, Thomson Reuters and 3M as well as consumer brands Toys“R”Us, Metro, Bridgestone, P&G, Levi's, Nikon, Galeries Lafayette, Migros, Nespresso and Lufthansa. hybris has operations in 15 countries around the globe. hybris is the future of commerce™. For more information, visit http://www.hybris.com

About Responsys
Responsys (NASDAQ: MKTG) is a leading marketing cloud software and services company. Our mission is to enable the smartest marketing in the digital world. The most respected brands across the globe use the Responsys Interact Marketing Cloud to manage their digital relationships and deliver the right marketing to their customers across email, mobile, social, display and the web. Our customers gain competitive advantage through the automation, individualization, and coordination of cross-channel marketing interactions at massive scale. Founded in 1998, Responsys is headquartered in San Bruno, California and has offices throughout the world. For more information about Responsys, visit responsys.com.

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Meghan Reilly
Walker Sands Communications
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Kaylee Laudon
hybris
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