New York, NY (PRWEB) June 27, 2013
The Human Rights Campaign, the largest civil rights organization working to achieve LGBT equality, enters the mobile arena with the release of the Picture Equality app. Developed by Fueled, a London mobile design and development house, the app allows users to show their support for marriage equality as the Supreme Court debates the constitutionality of Proposition 8.
Picture Equality aims to generate support for the HRC cause by once again using the red equal sign that went viral last March. This time, users are able to incorporate the iconic symbol into their own photos by either embedding it in the corner or completely overlaying the translucent logo across the image. Once the image is finished, it can be shared via Facebook and Twitter.
"Marriage equality is a personal issue to many of us at Fueled, so it made sense to focus on building an app with one core feature: personalization," says Josh Helfgott, Strategist at Fueled. "We kept that at the top of our list in terms of priorities and built an experience where users can quickly and easily lend their face to the cause. It’s simple -- two taps and you’re red."
Founded in 1980, the HRC has gained a following of more than 1.5 million members and supporters in the United States. While the traditional logo is blue and yellow, it received a makeover in March 2013. The red logo, symbolizing love, became a sensation. The HRC Facebook page, featuring the red logo, was viewed by 9 million people and shared over 77,000 times -- in one day.
"It's not everyday that in one fell swoop we can reach millions of users and help out a noble cause we strongly support," Fueled Director, Ryan Matzner said. "When HRC approached us about working on this app, we were thrilled! In particular, their vision for a simple, easy-to-use utility is emblematic of the truest definition of an app."
The Picture Equality app is available now on the App Store.