New Novel about Business Planning Shares How to Improve Company Results

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Two industry experts break down the steps involved in improving the bottom line through adopting Integrated Business Planning in this new book released by Dog Ear Publishing.

Oliver Wight Americas releases “The Transition from Sales and Operations Planning to Integrated Business Planning” by George Palmatier and Colleen Crum.

Drawing on the principles of the Oliver Wight Class A Checklist for Business Excellence, the authors reveal, through Global Products and Services, thought processes and steps taken by any real-life company committed to improving its business.

(PRWEB) June 28, 2013 -- Every once in a while, something comes along that makes life a little easier, even if it will take some hard work first. For Jack Baxter, president of the fictional Global Products and Services Inc., that something is a process known as Integrated Business Planning. This new book follows the theoretical executive as he considers the business advantages of transforming Sales and Operations Planning into Integrated Business Planning, launching the process to improve the bottom line of his company.

“The Transition from Sales and Operations Planning to Integrated Business Planning” by way of a story, covers the steps executives consider when evaluating changing their way of doing business. Starting with the proposition and first step, and continuing through such stages as getting a consensus on the basics and implementing the process, the authors use Baxter’s experiences at his multi-divisional company as a lens through which real-life executives can imagine the process playing out at their companies. Baxter’s first goal is to convince Mark Ryan to help head up the new initiative, working with an outside consulting firm. As he and Mark work with the consultant, they learn more about the advantages of integrated business plans such as increased revenue growth, improved inventory numbers, and even higher customer satisfaction.

Drawing on the principles of the Oliver Wight Class A Checklist for Business Excellence, the authors reveal, through Global Products and Services, the thought processes and steps that would be taken at any real-life company committed to improving its business. The book explores both positive aspects and potential issues, allowing executives to imagine how their own company might adopt these practices to bring about equally supercharged results.

Both authors are principals with Oliver Wight Americas, a company comprised of coaches and educators with industry experiences specializing in integrated business processes. Their strengths include Sales and Operations Planning, Integrated Business Planning, Demand Management, and Integrated Planning and Control. George Palmatier spent 11 years as vice president of sales and marketing at Bently Nevada Corp. (now part of General Electric). He has co-authored three books: “The Marketing Edge,” “Enterprise Sales and Operations Planning,” and “Demand Management Best Practices”. Palmatier belongs to The Council of Supply Chain Management Professionals. Colleen Crum has assisted companies that manufacture everything from chemicals and biotechnology to consumer goods, electronics, food and beverages, and aerospace. She has co-authored three books: “Enterprise Sales and Operations Planning,” “Demand Management Best Practices” and “Supply Chain Collaboration”.
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For additional information, please visit http://www.oliverwight-americas.com/ow_library/sales-operations-planning-to-integrated-business-planning-transition.htm .

The Transition from Sales and Operations Planning to Integrated Business Planning
George Palmatier with Colleen Crum
Dog Ear Publishing
ISBN: 978-1-4575-1825-6            112 pages                 $39.99 US

Available at Oliver Wight Americas, Ingram, Amazon.com, Barnes & Noble, and fine bookstores everywhere.

About Dog Ear Publishing, LLC
Dog Ear Publishing offers completely customized self-publishing services for independent authors. We provide cost-effective, fast, and highly profitable services to publish and distribute independently published books. Our book publishing and distribution services reach worldwide. Dog Ear authors retain all rights and complete creative control throughout the entire self-publishing process. Self-publishing services are available globally at http://www.dogearpublishing.net and from our offices in Indianapolis.

Dog Ear Publishing – self-publishing that actually makes sense.

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Alan Harris
Dog Ear Publishing
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