Ninety Four Percent of People Surveyed Plan to Stay Connected Via Smartphone During Summer Travel; Majority of Time Will Be Spent Communicating with Friends and Family

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BuyVia Survey reveals that the smartphone will be the most used device during vacation.

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“It’s becoming clear that Americans are unable or unwilling to disconnect, and this summer’s vacation season will be no different," said Norman Fong, CEO and Co-Founder of BuyVia.

BuyVia, an app/website that stores shopping searches and preferences in the Cloud and delivers the best online/local buys to all your devices, today released the results of its Summer Travel survey. The results revealed that 94% of consumers plan to stay connected while on vacation by bringing their smartphone with them and 69% of consumers plan to use their smartphone the most out of all connected devices (smartphones, tablets, laptops) while traveling. While many speculate smartphones are tying travelers to their jobs, the respondents said they would use them to communicate and share vacation experiences with their family and friends.

Of the (78%) surveyed that plan to take a vacation this summer, 31% will use their devices for entertainment while traveling (games, apps, videos, social media, etc.), 12% will use their devices for GPS/navigation and 11% will use their devices to check in on work.

"The smartphone market has become an essential means to communicate with others, whether people are at home or on vacation," said Norman Fong, CEO and Co-Founder of BuyVia. "It’s becoming clear that Americans are unable or unwilling to disconnect, and this summer’s vacation season will be no different. The interesting take away from this research is that they are compelled to stay in touch with family and friends, not out of the necessity to work."

To Work or Not to Work

The majority (69%) of consumers will not be working this summer while on vacation. And of the 31% that will be working this summer, they stated that most of their time will be checking emails. Other activities will include making important calls, joining meetings, etc., The majority (47%) of those working reported that they will be doing so for 30 minutes to two hours per day.

Additional Summer Travel survey results can be found on BuyVia’s Two Cents blog.

About BuyVia

Based in San Mateo, California, BuyVia is the only online and mobile smart shopping service that combines intelligent shopping capabilities including a set your price feature, UPC/QR scanning, geo-local deals and wish lists. BuyVia is a combination of hand-curated expertise combined with a custom architecture and uses this technology to uncover reputable products at the best price available. Products and deals will be available through charter partners Amazon.com, HP, NewEgg, PriceGrabber, Dell, TigerDirect, Sony etc., but because of BuyVia’s unbiased approach, any product and deal available anywhere on the Internet will be delivered to shopping app/website users. The iOS, iPad, Android and Kindle Fire app downloads are available via the Apple App Store, the Google Play Store and Amazon’s App Store. For more information, visit http://www.buyvia.com, like us on Facebook or follow us on Twitter @BuyVia.

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Kristin Scheidegger
BuyVia
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Cameron Smead

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